Cogent Analytics

Business Development Rep

• Generate new business through prospecting, referrals, networking, and follow-up.
• Assist showroom customers with product selection and project needs.
• Prepare quotes and follow up to close sales.
• Enter orders accurately and coordinate with operations.
• Maintain customer records in the CRM.
• Build long-term relationships with homeowners, builders, designers, and contractors.
• Reactivate past customers and develop repeat business.
• Deliver outstanding customer service from first contact through project completion.

Business Development – Residential Sales

Sales

• Own the North American wide format sales strategy for horizontal cutting solutions under the direction of the EVP of Sales
• Drive direct revenue through active customer engagement while developing the long-term sales infrastructure for the horizontal vertical market
• Establish territory coverage, account strategy, and pipeline discipline aligned with EVP-led forecasting and operating cadence
• Identify and develop opportunities across wide format graphics, signage, display, and industrial applications, with crossover into corrugated, commercial print, labels, and packaging
• Serve as the executive-facing subject-matter expert for wide format solutions
• Conduct high-level customer presentations, on-site evaluations, and executive briefings
• Collaborate with applications, service, and operations teams to ensure customer success and strong post-sale outcomes
• Operate as the vertical leader within EVP-led sales organization
• Provide regular updates, forecasts, and strategic recommendations directly to the Executive Vice President of Sales
• Partner with the Executive Vice President of Sales to define hiring plans, coverage models, and growth milestones for the wide format team
• Mentor and support future sales team members as the vertical scales
• Deliver structured market feedback to guide executive decisions on investment, staffing, and product focus

Sales Manager – Capital Equipment

• Own the North American wide format sales strategy for horizontal cutting solutions under the direction of the EVP of Sales
• Drive direct revenue through active customer engagement while developing the long-term sales infrastructure for the horizontal vertical market
• Establish territory coverage, account strategy, and pipeline discipline aligned with EVP-led forecasting and operating cadence
• Identify and develop opportunities across wide format graphics, signage, display, and industrial applications, with crossover into corrugated, commercial print, labels, and packaging
• Serve as the executive-facing subject-matter expert for wide format solutions
• Conduct high-level customer presentations, on-site evaluations, and executive briefings
• Collaborate with applications, service, and operations teams to ensure customer success and strong post-sale outcomes
• Provide regular updates, forecasts, and strategic recommendations directly to the Executive Vice President of Sales
• Partner with the Executive Vice President of Sales to define hiring plans, coverage models, and growth milestones for the wide format team
• Mentor and support future sales team members as the vertical scales
• Deliver structured market feedback to guide executive decisions on investment, staffing, and product focus

Outside Sales

• Take ownership of your defined market, establishing yourself as a business leader
• Conduct outreach via calls, emails, and networking to secure 10+ meetings/week with business owners
• Utilize a consultative sales approach to introduce Cogent’s Discovery Process
• Engage with business owners and key stakeholders in your region to build a strong presence
• Work closely with Cogent’s in-office business development team to maximize client-facing appointments
• Drive a minimum of 35 prospect touches per week, securing at least one Discovery commitment weekly

Territory Manager – Regional Vice President of Sales

• Prospecting and Driving Business Development: Conduct outreach via calls, emails, and networking to secure 10+ meetings/week with business owners.
• High-Impact Sales Execution: Utilize a consultative sales approach to introduce Cogent’s Discovery Process, an expert-led business analysis designed to uncover opportunities for profitability and efficiency.
• Market Leadership & Brand Ambassadorship: Engage with business owners and key stakeholders in your region to build a strong presence and position Cogent as the go-to partner for business growth.
• Strategic Pipeline Ownership: Work closely with Cogent’s in-office business development team to maximize client-facing appointments, while driving your own pipeline growth and closing high-value deals.
• Performance-Driven Leadership: Your success is measured entirely by your ability to prospect, convert, and drive revenue. While business development and marketing provide support, you are accountable for your market’s performance.
• Aggressive Sales Targeting: Drive a minimum of 35 prospect touches per week, securing at least one Discovery commitment weekly.

Account Manager

• Take ownership of your defined market, establishing yourself as a business leader through prospecting and driving business development.
• Conduct outreach via calls, emails, and networking to secure 10+ meetings/week with business owners.
• Utilize a consultative sales approach to introduce Cogent’s Discovery Process, an expert-led business analysis designed to uncover opportunities for profitability and efficiency.
• Engage with business owners and key stakeholders in your region to establish a strong presence, positioning Cogent as the go-to partner for business growth.
• Work closely with Cogent’s in-office business development team to maximize client-facing appointments, while driving your own pipeline growth and closing high-value deals.
• Your success is measured entirely by your ability to prospect, convert, and drive revenue. While business development and marketing provide support, you are accountable for your market’s performance.
• Drive a minimum of 35 prospect touches per week, securing at least one Discovery commitment weekly.

Territory Manager, Regional Vice President of Sales

• Prospecting and Driving Business Development: Conduct outreach via calls, emails, and networking to secure 10+ meetings/week with business owners.
• High-Impact Sales Execution: Utilize a consultative sales approach to introduce Cogent’s Discovery Process, an expert-led business analysis designed to uncover opportunities for profitability and efficiency.
• Market Leadership & Brand Ambassadorship: Engage with business owners and key stakeholders in your region to establish a strong presence, positioning Cogent as the go-to partner for business growth.
• Strategic Pipeline Ownership: Work closely with Cogent’s in-office business development team to maximize client-facing appointments, while driving your own pipeline growth and closing high-value deals.
• Performance-Driven Leadership: Your success is measured entirely by your ability to prospect, convert, and drive revenue. While business development and marketing provide support, you are accountable for your market’s performance.
• Aggressive Sales Targeting: Drive a minimum of 35 prospect touches per week, securing at least one Discovery commitment weekly.