Sales Manager – Capital Equipment

Cogent Analytics

Sales Manager leading the development and growth of wide format business across North America. Engaging customers and establishing market leadership for cutting solutions.

Posted 7/14/2026full-timeDallas • Texas • 🇺🇸 United StatesSeniorLead💰 $90,000 - $110,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates extensive experience in capital equipment sales, particularly in wide format solutions, with a strong focus on consultative selling and customer engagement. Proven ability to mentor sales teams and develop strategic sales infrastructure aligned with executive leadership.

Highest-signal resume keywords

Capital Equipment Sales ExperienceHorizontal Cutting Systems ExpertiseConsultative Selling SkillsMarket Development ExperienceTeam Leadership and Mentoring

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Wide Format SolutionsLaser Cutting TechnologiesKnife Cutting TechnologiesDigital FinishingIndustrial AutomationSales Strategy DevelopmentAccount StrategyPipeline DisciplineHigh-Value Technical SolutionsSales Forecasting

Soft Skills

Customer EngagementExecutive CommunicationCollaborative Problem SolvingMentoringStakeholder Engagement

Industry Keywords

Wide Format GraphicsSignageDisplay ApplicationsCommercial PrintCorrugated PackagingLabelsIndustrial ApplicationsDistributor-OEM Sales ModelSales InfrastructureMarket Feedback

About the role

Key responsibilities & impact

Own the North American wide format sales strategy for horizontal cutting solutions under the direction of the EVP of Sales
Drive direct revenue through active customer engagement while developing the long-term sales infrastructure for the horizontal vertical market
Establish territory coverage, account strategy, and pipeline discipline aligned with EVP-led forecasting and operating cadence
Identify and develop opportunities across wide format graphics, signage, display, and industrial applications, with crossover into corrugated, commercial print, labels, and packaging
Serve as the executive-facing subject-matter expert for wide format solutions
Conduct high-level customer presentations, on-site evaluations, and executive briefings
Collaborate with applications, service, and operations teams to ensure customer success and strong post-sale outcomes
Provide regular updates, forecasts, and strategic recommendations directly to the Executive Vice President of Sales
Partner with the Executive Vice President of Sales to define hiring plans, coverage models, and growth milestones for the wide format team
Mentor and support future sales team members as the vertical scales
Deliver structured market feedback to guide executive decisions on investment, staffing, and product focus

Requirements

What you’ll need

7+ years of capital equipment sales experience, preferably in wide format, laser or knife cutting, digital finishing, or industrial automation
Proven success selling complex, high-value technical solutions
Strong consultative selling skills with the ability to engage executive, technical, and operational stakeholders
Demonstrated experience building or scaling a market, product line, or territory
Direct experience with horizontal cutting systems, laser cutting, or routing technologies
Background in wide format graphics, signage, packaging, display, corrugated or industrial applications
Exposure to wide format, signage, commercial print, corrugated, labels, or packaging workflows
Prior experience hiring, mentoring, or leading sales professionals
Experience operating within a distributor–OEM sales model

Benefits

Comp & perks

Base salary of $90 - 110,000 dependent on experience
Competitive commission and bonus structure
Health, Dental, and Vision insurance
Short & Long term disability insurance
401(k) plan, profit sharing, PTO