Code3

Performance Marketing

• Act as the primary point of contact, both internally and externally, for all things commerce paid search for your client accounts
• Lead planning, reporting, and insights for paid search campaigns primarily on retail media networks like Walmart, Target, Instacart, and more. Secondarily on Amazon
• Define campaign strategy and deliverable plans that meet or exceed client KPIs including: keyword research, writing ad copy, budgeting, and forecasting
• Lead client and agency meetings to present deliverables, campaign strategies, and tactics
• Recommend and implement optimizations to existing campaigns to improve overall performance
• Analyze and leverage data for campaign wrap-ups and larger reporting deliverables such as QBRs to provide compelling insights and drive campaign strategy
• Ongoing understanding of Amazon and other marketplaces, sales acceleration strategy, industry trends, client successes, market activities, and competitors
• Brainstorm new ways to improve performance for our clients and contribute to process change and developing best practices
• Perform campaign QA on your own campaigns, plus those built by others on the team
• Support new business initiatives
• Use knowledge and subject matter expertise of paid search, Amazon, and other marketplaces to mentor and guide junior team members

Senior Paid Search Strategist, Retail Media Networks

• Build, launch, and optimize campaigns across all major social platforms with a focus on flawless execution
• Collaborate with team on media planning to support client and campaign strategy
• Manage campaign budget pacing and execute bid adjustments as needed
• Perform campaign QA on your own campaigns, ad sets and ads, plus those built by other team members
• Build and deliver weekly reporting and ad hoc reporting inclusive of formatted Excel reports, Looker dashboards and performance insights and recommendations
• Pull data and write insights that tell a story for campaign wrap-ups and larger reporting deliverables such as QBRs
• Maintain understanding of the newest paid social product offerings across platforms and provide perspective on what updates mean for clients
• Recommend changes to existing products, policies, and processes that improve overall performance

Senior Paid Social Specialist

• Code3 is an integrated marketing agency powering business growth for digital disruptors and Fortune 500 leaders alike
• Work at the intersection of Connections, Creative and Commerce using audience data to develop scroll-stopping creative across digital media platforms
• Senior Paid Social Specialists execute complex ad campaigns and report performance for large brands
• Build, launch, and optimize campaigns across all major social platforms with a focus on flawless execution
• Collaborate with team on media planning to support client and campaign strategy
• Manage campaign budget pacing and execute bid adjustments as needed
• Perform campaign QA on your own campaigns, ad sets and ads, plus those built by other team members
• Build and deliver weekly reporting and ad hoc reporting inclusive of formatted Excel reports, Looker dashboards and performance insights and recommendations
• Pull data and write insights that tell a story for campaign wrap-ups and larger reporting deliverables such as QBRs
• Maintain understanding of the newest paid social product offerings across platforms and stay up-to-date on the latest paid social trends
• Recommend changes to existing products, policies, and processes that improve overall performance
• Leverage content developed by creative teams and clients to deliver flawless execution of ad placement builds within Social platforms based on media plan strategy
• Routinely check social platforms and campaign dashboards for performance updates and anomalies
• Support team in launching and optimizing A/B tests on active campaigns
• Note: Strongly preferred candidates based in the New York City metropolitan area and required to be within the Eastern time zone due to in-person client meetings and events

• Provide paid search strategy & routine audits on your portfolio of accounts across platforms (Google, Microsoft, Yahoo!) and tactics (Brand, Non-brand, Shopping, PMAX, Demand Gen, Competitor)
• Deliver activation excellence on campaign builds, pacing management and optimization deployment
• Conduct keyword research, writing ad copy, optimizations and establishing bidding strategies to meet and exceed client KPIs
• Perform QA for all campaign builds, edits, landing pages, URL tags, campaign settings and measurement studies
• Leverage a solid understanding of feed management strategy within platforms (e.g. Feedonomics, Shopify) in order to guide clients, managed service teams and agency team in driving shopping campaign performance
• Provide both proactive and reactive performance insights and optimization recommendations leveraging robust data sets and tools.
• Actively identify, test, and scale innovative approaches, automation opportunities, and emerging technologies (including AI applications) within paid search across your accounts to maintain a competitive edge
• Be a collaborative partner between your peers in client partnership, creative, growth and activation teams to ensure proper execution of strategy and client stewardship
• Be a storyteller: turning complex search strategies into compelling campaign recommendations
• Maintain best practices on your accounts in media planning, forecasting, budgeting & setup best practices, developing learning agendas, and performance analysis
• Cultivate strong relationships with clients by providing POVs, industry trends, platform updates and acting as a trusted advisor on search and digital marketing
• Support new business initiatives and pitches by conducting platform audits and recommendations

Senior Paid Search Strategist, Retail Media Networks

Senior Paid Social Specialist

Senior Paid Social Specialist

Senior Strategist, Paid Search, DTC