Code3

Senior Paid Social Specialist

Code3

full-time

Posted on:

Origin:  • 🇺🇸 United States • New York

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Salary

💰 $67,000 - $76,000 per year

Job Level

Senior

About the role

  • Code3 is an integrated marketing agency powering business growth for digital disruptors and Fortune 500 leaders alike
  • Work at the intersection of Connections, Creative and Commerce using audience data to develop scroll-stopping creative across digital media platforms
  • Senior Paid Social Specialists execute complex ad campaigns and report performance for large brands
  • Build, launch, and optimize campaigns across all major social platforms with a focus on flawless execution
  • Collaborate with team on media planning to support client and campaign strategy
  • Manage campaign budget pacing and execute bid adjustments as needed
  • Perform campaign QA on your own campaigns, ad sets and ads, plus those built by other team members
  • Build and deliver weekly reporting and ad hoc reporting inclusive of formatted Excel reports, Looker dashboards and performance insights and recommendations
  • Pull data and write insights that tell a story for campaign wrap-ups and larger reporting deliverables such as QBRs
  • Maintain understanding of the newest paid social product offerings across platforms and stay up-to-date on the latest paid social trends
  • Recommend changes to existing products, policies, and processes that improve overall performance
  • Leverage content developed by creative teams and clients to deliver flawless execution of ad placement builds within Social platforms based on media plan strategy
  • Routinely check social platforms and campaign dashboards for performance updates and anomalies
  • Support team in launching and optimizing A/B tests on active campaigns
  • Note: Strongly preferred candidates based in the New York City metropolitan area and required to be within the Eastern time zone due to in-person client meetings and events

Requirements

  • You have a curious, strategic mind-set and enjoy problem-solving
  • A data-driven decision-maker passionate about delivering exceptional client results
  • Someone with a passion for testing and challenging the status quo
  • A self-motivated drive to learn & openness to feedback
  • 2-4 years of paid social activation experience in at least 4 of the following: Meta, TikTok, Snapchat, Pinterest, X, YouTube, LinkedIn
  • Experience activating paid social campaigns across awareness, consideration and conversion objectives
  • Experience buying ads on social platforms (execution, optimization, analysis)
  • Experience in pixel generation and placement recommendation for third-party tracking needs based on campaign strategy and manager direction
  • Proficiency with data hygiene, analysis, and visualization in Google Sheets and/or Microsoft Excel; pivot table experience is a plus
  • Proven ability to manage multiple projects at a time while paying strict attention to detail and meet deadlines
  • Excellent verbal and written communication skills and proven ability to navigate client and external communication
  • Certifications in digital marketing and/or social media strategy are a plus (Meta Blueprint Buying and Planning Certifications, Snap Focus, Google Analytics Certification, etc)
  • Experience with fashion and/or luxury brands is a plus