Senior Marketing Analyst – Enterprise
Power Digital Marketing
Senior Paid Search Strategist, Retail Media Networks
Code3
full-time
Posted on:
Origin: • 🇺🇸 United States
Visit company websiteSalary
💰 $85,000 - $106,000 per year
Job Level
Senior
About the role
- Act as the primary point of contact, both internally and externally, for all things commerce paid search for your client accounts
- Lead planning, reporting, and insights for paid search campaigns primarily on retail media networks like Walmart, Target, Instacart, and more. Secondarily on Amazon
- Define campaign strategy and deliverable plans that meet or exceed client KPIs including: keyword research, writing ad copy, budgeting, and forecasting
- Lead client and agency meetings to present deliverables, campaign strategies, and tactics
- Recommend and implement optimizations to existing campaigns to improve overall performance
- Analyze and leverage data for campaign wrap-ups and larger reporting deliverables such as QBRs to provide compelling insights and drive campaign strategy
- Ongoing understanding of Amazon and other marketplaces, sales acceleration strategy, industry trends, client successes, market activities, and competitors
- Brainstorm new ways to improve performance for our clients and contribute to process change and developing best practices
- Perform campaign QA on your own campaigns, plus those built by others on the team
- Support new business initiatives
- Use knowledge and subject matter expertise of paid search, Amazon, and other marketplaces to mentor and guide junior team members
Requirements
- Bachelor’s degree
- 4+ years paid search advertising experience and preferably in an agency
- Deep expertise in campaign management across retail media marketplaces and Amazon advertising
- Proven ability to use data and slides to convey a story about paid search performance
- Subject matter expert knowledge of search marketing and the relationship search can play within cross-channel strategies
