Senior SEO Specialist
Ingersoll Rand
Senior Strategist, Paid Search, DTC
Code3
full-time
Posted on:
Origin: • 🇺🇸 United States
Visit company websiteSalary
💰 $85,000 - $106,000 per year
Job Level
Senior
About the role
- Provide paid search strategy & routine audits on your portfolio of accounts across platforms (Google, Microsoft, Yahoo!) and tactics (Brand, Non-brand, Shopping, PMAX, Demand Gen, Competitor)
- Deliver activation excellence on campaign builds, pacing management and optimization deployment
- Conduct keyword research, writing ad copy, optimizations and establishing bidding strategies to meet and exceed client KPIs
- Perform QA for all campaign builds, edits, landing pages, URL tags, campaign settings and measurement studies
- Leverage a solid understanding of feed management strategy within platforms (e.g. Feedonomics, Shopify) in order to guide clients, managed service teams and agency team in driving shopping campaign performance
- Provide both proactive and reactive performance insights and optimization recommendations leveraging robust data sets and tools.
- Actively identify, test, and scale innovative approaches, automation opportunities, and emerging technologies (including AI applications) within paid search across your accounts to maintain a competitive edge
- Be a collaborative partner between your peers in client partnership, creative, growth and activation teams to ensure proper execution of strategy and client stewardship
- Be a storyteller: turning complex search strategies into compelling campaign recommendations
- Maintain best practices on your accounts in media planning, forecasting, budgeting & setup best practices, developing learning agendas, and performance analysis
- Cultivate strong relationships with clients by providing POVs, industry trends, platform updates and acting as a trusted advisor on search and digital marketing
- Support new business initiatives and pitches by conducting platform audits and recommendations
Requirements
- 4-6 years of proven experience in developing paid search media plans, strategic presentations
- Experience contributing to new business pitches
- Ability to anticipate client requests, team and agency needs and provide proactive solutions
- Proficiency in research platforms, paid search platforms and analytics dashboards
- Certifications in digital marketing and/or paid search media strategy are a plus ( Google Analytics Certification, Microsoft Advertising Search Certification, Google Ads Search Certification, Google AI Powered Shopping Ads Certification etc.)
