Coca-Cola Canada Bottling Limited

Account Manager

• Generates sales growth in assigned account base thru execution of commercial strategies and contracts
• Builds and maintains profitable customer relationships
• Executes and closes all sales calls daily
• Ensures execution of all pre-sold/mandatory elements in outlet for full duration of program
• Sells in incremental packages, displays and equipment
• Ensures positive ROI for Company on all sold-in elements
• Collaborates effectively with internal stakeholders including The Center of Support, as well as other field sales and distribution roles

Sales Account Manager

• Execute and close all sales calls
• Sell incremental displays and equipment placements as well as promotional programs while ensuring dealer compliance
• Maintain proper communication during and after sales calls
• Maintain appropriate inventory levels as well as determine product needs
• Maintain company assets and point of sale materials
• Ensure accounts meet company merchandising standards
• Place and transmit appropriate orders within existing geographical sales routes
• Communicate account activities to appropriate parties
• Transport, replace, and maintain point of sale advertising as appropriate for accounts
• Periodically lifting 50+ pounds with the ability to bend, reach, kneel and merchandise as needed
• Build, change and remove product displays which will include but not limited to maintaining product signage, cleaning product spaces, and securing damaged or defective product
• Act as an Ambassador by answering questions, locating products, and providing assistance to consumers and store personnel

• Generates sales growth in the assigned account base through execution of commercial strategies.
• Builds and maintains profitable customer relationships.
• Sells and orders for customers within the Value channel of business.
• Sells in incremental packages, displays and equipment.
• Ensures elements of the commercial plan are in outlet for full duration of program.
• Ensures pricing and plan-o-grams are correct for all accounts.
• Assist in cross merchandising point of sale elements.
• Collaborates effectively with field sales, distribution, and small store merchandising roles.

• Execute and close all sales calls
• Sell incremental displays and equipment placements as well as promotional programs while ensuring dealer compliance
• Maintain proper communication during and after sales calls
• Maintain appropriate inventory levels as well as determine product needs
• Maintain company assets and point of sale materials
• Ensure accounts meet company merchandising standards
• Place and transmit appropriate orders within existing geographical sales routes
• Communicate account activities to appropriate parties
• Transport, replace, and maintain point of sale advertising as appropriate for accounts
• Periodically lifting 50+ pounds with the ability to bend, reach, kneel and merchandise as needed
• Build, change and remove product displays which will include but not limited to maintaining product signage, cleaning product spaces, and securing damaged or defective product
• Act as an Ambassador by answering questions, locating products, and providing assistance to consumers and store personnel.

Recruitment

• Partner with hiring managers and Human Resources Business Partners to establish a forecasting & planning hiring framework
• Leverage talent data & insights through internal & third-party technologies to develop targeted talent attraction & engagement strategies
• Establish reporting & scorecards to improve tracking & visibility of talent trends and TA Key Performance Indicators (KPI)
• Support the design and development of talent brand assets for targeted campaigns and TA programs
• Provide full cycle Talent Acquisition support to corporate shared service functions: resource planning, market research, thorough intake meetings, sourcing, screening/assessment, offer management and new hire processing
• Collaborate with and provide overflow Talent Acquisition support as needed
• Establish Employee Advocacy programs, branding & tools
• Develop leadership training modules for new & current hiring managers
• Build targeted Diversity, Equity & Inclusion (DEI) talent strategies and community partnerships to deliver on hiring objectives (schools, not for profit organizations etc.)
• Support National Talent Acquisition projects and improvements opportunities
• Build internal & external presentations (concise content development, creative design & attention to detail)
• Optimize system usage and compliance to established TA / HR processes & standards.

Senior Talent Acquisition Business Partner

• Full cycle Talent Acquisition support for high volume and salaried field operational roles
• Partner with Human Resources and business leaders to develop high volume seasonal Talent Acquisition strategies
• Conduct in-depth intake meetings; understand objectives on recruitment delivery, regional challenges, job requirements
• Develop a Talent Acquisition events and social media calendar and execute on plan
• Support National Talent Acquisition projects and improvement opportunities
• Act as a TA ambassador building the talent brand through social media, targeted advertising, events and school partnerships
• Leverage Talent Acquisition reporting and scorecards to monitor progress & ensure delivery on objectives

Talent Acquisition Business Partner

Sales

• Design, lead, and continuously improve a best-in-class onboarding program for new commercial team members.
• Ensure new hires are equipped with the knowledge, tools, and support needed to quickly integrate, achieve early success, and embody the company’s values and sales standards.
• Partner with HR and business leaders to measure onboarding effectiveness and drive continuous improvement.
• Define and execute the enterprise sales capability strategy aligned with business priorities and growth objectives.
• Assess capability gaps and build targeted interventions to upskill frontline, customer management, and sales leadership teams.
• Lead the design and deployment of future-ready sales methodologies, playbooks, and tools that enhance customer engagement and excellence.
• Perform capability assessments by conducting market visits and engaging in leadership meetings, working closely with leaders and local management teams to implement training and capability development initiatives.
• Collaborate with Marketing, Category, and Revenue Growth Management to ensure sales teams have the right insights, tools, and messaging to win in the marketplace.
• Drive sales force adoption of digital capabilities, CRM tools, and analytics platforms to improve efficiency and effectiveness.
• Identify and implement initiatives that drive customer value and business growth.
• Leverage data analytics to drive insights and inform sales strategies.
• Manage expenditure and investments for the function according to the plan.

Director, Onboarding Sales and Enablement

• Learn to drive a Class A CDL vehicle and obtain required licensing within 10 weeks of training start date.
• Under supervision learn processes, and gain the skills necessary to service customers using all equipment utilized in the delivery process such as invoicing using a handheld device; begin and end of shift check-in, out accounting procedures for cash and paperwork accountability.
• Properly secure company assets and inventory, and while safely and properly handling products upon delivery at customer locations.
• Learn and develop merchandising habits and techniques to ensure customer and consumer satisfaction while ensuring Company merchandising standards are met and understand how to execute commercial plans in our customer’s outlets.
• Develop customer service skills by working with our customers to understand their needs and communicating back to the appropriate manager any customer service issues.

Trainee Route Sales

• Generates product orders daily for their customer base and ensures in-stock conditions on all Company products
• Provides daily guidance and direction to Merchandisers/distribution team members on all customer needs
• Works in partnership with the Merchandisers/distribution team members to execute the picture of success.
• Establish positive relationships with all customers, as well as providing superior customer service
• Provides feedback and recommendations to leadership on competitive threats and business opportunities as they arise
• Ability to work with all functional team members
• Coordinates all sales activities to ensure the highest level of execution on all marketing initiatives, new product introductions, and overall Picture of Success (PicOS)
• Ensures all merchandising and brand standards are executed
• Reviews business results with customers on a pre-determined frequency and gains alignment on key business initiatives
• Uses survey results to improve execution vs PicOS
• Ensures all key business goals are achieved to include volume, revenue, margin, share and execution targets
• Performs appropriate duties as assigned by management
• Build relationships with assigned customers using routines and call frequencies
• Responsible for account planning and management of the account list
• Merchandises stores
• Leads the call for each assigned customer and is responsible for selling in key initiatives such as price, package plan, business results, new brands, promotions and marketing activities
• Assist (takes the lead) in the negotiation and renewal of contracts as needed – Customer marketing agreements

Sales Supervisor

Manager

• Develop and implement a customized region commercialization plan.
• Translate the total company channel commercial strategies into customized market unit tactics that meet the needs of the local region.
• Identify key needs of the local region and generate creative and customized commercial solutions to meet those needs while achieving goals and objectives set forth in the channel-centric commercial strategies.
• Ensure localized commercial marketing projects are aligned with corporate partner brand and company standards, policies and procedures.
• Collaborate with marketing capabilities, customer teams, channel commercialization and consumer connections to ensure marketing plans are effectively implemented at the local level.

Region Commercialization Manager

• Develop and implement a customized region commercialization plan.
• Translate company channel commercial strategies into customized market unit tactics.
• Identify key needs of the local region and generate creative commercial solutions.
• Ensure localized commercial marketing projects are aligned with corporate brand standards.
• Execute region commercialization tactics and develop communications to create action.

• The Bulk Account Merchandiser (BAM) is responsible for selling, ordering and presenting products.
• Manages, sells, and executes in an assigned group of customers on daily, pre-set routes and generates sales orders based on the assigned delivery frequency for each customer
• Executes applicable promotions and new products based on target lists, monthly Look of Success (LOS) initiatives, marketing promotions, Point-Of-Sale, and commercial plans to ensure excellence in RED scores for assigned customers
• Fills, merchandises, and rotates products on display and the shelf according to procedures and special programs
• Organizes and maintains back room by stacking and arranging product
• Creates and distributes point-of-sale materials on display and shelves where permitted. Rotates product.
• Fosters business relationship with store personnel through routine follow-up on requests, proactive pricing, special programs, new opportunities, and upcoming activities discussions
• Identifies and communicates any competitive issues or market activities that could impact the business

Sales Merchandiser

• Develop and implement a customized region commercialization plan.
• Translate company channel commercial strategies into market unit tactics that meet local needs.
• Identify key local regional needs and generate creative commercial solutions.
• Ensure localized commercial marketing projects align with corporate brand standards.
• Become the voice of commercial marketing in the local regions.

Human Resources

• Responsible for presenting products in a way that will attract the attention of consumers at customer retail locations
• Services and maintains multiple bulk accounts by merchandising approved products and packages
• Follow plan sets, planograms and communicate to store management and cross-functional personnel
• Fills, merchandises and rotates products on display and the shelf according to procedures and special programs
• Physically moves the product from the backroom and places it on display
• Creates and distributes point of sale materials on display where permitted
• Rotates product
• Organizes and maintains back room by stacking and arranging product by package and flavor, arranging the return of empty pallets and shells, damaged and out of date product to the branch
• Fosters business relationship with store personnel through routine follow-up on requests

Merchandiser

• Develop and implement a customized region commercialization plan.
• Translate the total company channel commercial strategies into customized market unit tactics.
• Identify key needs of the local region and generate creative commercial solutions.
• Ensure localized commercial marketing projects are aligned with corporate standards.
• Become the voice of commercial marketing in the local regions.
• Execute region commercialization tactics.
• Develop communications to create action at the local level.

Sales Account Manager

Account Manager

Account Manager

Account Manager

Senior Talent Acquisition Business Partner

Talent Acquisition Business Partner

Director, Onboarding Sales and Enablement

Trainee Route Sales

Sales Supervisor

Region Commercialization Manager

Region Commercialization Manager

Sales Merchandiser

Region Commercialization Manager

Merchandiser

Region Commercialization Manager – Mid-South