Coca-Cola Canada Bottling Limited

Director, Onboarding Sales and Enablement

Coca-Cola Canada Bottling Limited

full-time

Posted on:

Location Type: Office

Location: Charlotte • North Carolina • United States

Visit company website

Explore more

✨ AI Apply
Apply

Job Level

Lead

About the role

  • Design, lead, and continuously improve a best-in-class onboarding program for new commercial team members.
  • Ensure new hires are equipped with the knowledge, tools, and support needed to quickly integrate, achieve early success, and embody the company’s values and sales standards.
  • Partner with HR and business leaders to measure onboarding effectiveness and drive continuous improvement.
  • Define and execute the enterprise sales capability strategy aligned with business priorities and growth objectives.
  • Assess capability gaps and build targeted interventions to upskill frontline, customer management, and sales leadership teams.
  • Lead the design and deployment of future-ready sales methodologies, playbooks, and tools that enhance customer engagement and excellence.
  • Perform capability assessments by conducting market visits and engaging in leadership meetings, working closely with leaders and local management teams to implement training and capability development initiatives.
  • Collaborate with Marketing, Category, and Revenue Growth Management to ensure sales teams have the right insights, tools, and messaging to win in the marketplace.
  • Drive sales force adoption of digital capabilities, CRM tools, and analytics platforms to improve efficiency and effectiveness.
  • Identify and implement initiatives that drive customer value and business growth.
  • Leverage data analytics to drive insights and inform sales strategies.
  • Manage expenditure and investments for the function according to the plan.

Requirements

  • 3-5+ years of progressive leadership experience, including significant exposure to sales enablement, sales operations, or capability building.
  • Proven track record of driving sales transformation, learning initiatives, and onboarding performance improvement.
  • Experience working with large, complex sales organizations in consumer goods, retail, or beverage industries preferred.
  • Strong business acumen with expertise in onboarding, sales training, and learning and development initiatives.
  • Exceptional communication, influencing, and stakeholder management skills.
  • Demonstrated ability to lead large cross-functional projects and deliver measurable results.
  • Strategic Agility – Anticipates trends and adapts strategies to future needs.
  • Commercial Acumen – Deep understanding of sales, customer engagement, and commercial drivers.
  • Change Leadership – Inspires adoption of new ways of working across diverse teams.
  • Talent Developer – Passion for building capability and unlocking potential in others.
  • Collaboration – Strong ability to align across functions and influence at senior levels.
Benefits
  • 401(k) match + health coverage + employee stock purchase plan
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
sales enablementsales operationscapability buildingonboardingsales traininglearning and developmentdata analyticssales methodologiescustomer engagementdigital capabilities
Soft Skills
communicationinfluencingstakeholder managementstrategic agilitycommercial acumenchange leadershiptalent developmentcollaborationleadershipproject management