Social Media Manager
HighlightTA
Marketing Content Writer
Clutch
full-time
Posted on:
Origin: • 🇺🇸 United States • Colorado, Florida
Visit company websiteSalary
💰 $69,144 - $79,000 per year
Job Level
Mid-LevelSenior
About the role
- Write punchy, concise content that distills complex insights into compelling narratives, effectively communicating project details and demonstrating our expertise. Help prospects quickly grasp the value of our solutions by utilizing persuasive language and clear messaging to facilitate conversions during the closing process.
- Conduct thorough research to understand client industries, key personas, and market trends. Utilize analytical skills to assess the effectiveness of content and identify insights that drive lead generation and conversions.
- Develop and adapt compelling content across various formats, including case study decks, website case studies, one-pagers, social media posts about case studies, press releases, and speaker submissions. Tailor messaging to different audiences and platforms to maximize impact and drive conversions.
- Manage multiple projects and deliverables efficiently, ensuring all content is produced on time and meets quality standards. Maintain an organized system for tracking progress and deadlines.
Requirements
- You have 3+ years of experience in content and case study writing (English), preferably within the financial services sector. You specialize in crafting compelling narratives that drive lead generation and conversions.
- You have experience working in professional services and technology consulting, where you successfully developed content that communicates complex solutions and strategies to diverse audiences, demonstrating your ability to translate client needs into impactful narratives.
- You have a keen interest in learning about various industries, their business models, growth drivers, and unique challenges, and you can articulate complex concepts in a clear and engaging manner.
- You excel at developing case studies that showcase innovative digital products and their impact on client success, highlighting measurable outcomes that resonate with target audiences.
- You possess strong research skills that enable you to quickly grasp industry trends, client needs, and key personas, effectively informing content strategy. You leverage generative AI tools to enhance your research capabilities and streamline the content development process.
