cloaked

Community and Partnerships Manager

cloaked

full-time

Posted on:

Origin:  • 🇺🇸 United States • New York

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Salary

💰 $120,000 - $160,000 per year

Job Level

Mid-LevelSenior

About the role

  • -Own and scale organic acquisition through partnerships, affiliates, lifecycle marketing, and brand-building initiatives
  • -Drive 30% of new user acquisition via non-performance channels by developing scalable, low-CAC programs
  • -Build and operationalize an affiliate program that consistently drives 10–15% of new monthly users
  • -Collaborate with CX and product teams to design and implement lifecycle automation flows (abandonment, win-back, reactivation)
  • -Develop and execute a community strategy, including “build in public” tactics and user-driven advocacy
  • -Build and manage strategic partnerships with influencers, newsletters, and relevant platforms to increase reach and relevance
  • -Create playbooks for IRL events, conferences, and co-marketing programs with B2B partners
  • -Own top-of-funnel brand awareness and engagement programs across owned and earned channels

Requirements

  • Experience in partnerships, lifecycle, or organic growth at a D2C, SaaS, or consumer tech company
  • Proven ability to build and scale affiliate, referral, and partner marketing programs from scratch
  • Strong background in brand storytelling, influencer or newsletter campaigns, and community-led growth
  • Experience executing lifecycle and CRM strategies using tools like Braze, Iterable, or Customer.io
  • Comfortable collaborating across product, CX, and content to drive conversion and retention
  • Bonus: Familiar with IRL events, Discord, Reddit, ProductHunt, or B2B co-marketing strategies