Marketing Operations Analyst
IDERA Software
SQL
Data Product Manager
Client Command
full-time
Posted on:
Origin: • 🇺🇸 United States
Visit company websiteJob Level
Mid-LevelSenior
Tech Stack
SQL
About the role
- Own and execute product strategy and roadmap for the Active Shopper Network®, including taxonomy, data quality, and vertical expansion.
- Manage and enhance automotive taxonomy powering shopper identification algorithms.
- Lead cross-functional initiatives to improve identification accuracy, expand coverage, and accelerate time-to-identification.
- Partner with Data Science and Engineering on machine learning enhancements and scalable data architectures.
- Define and track key product metrics (accuracy, coverage, data freshness, reliability).
- Analyze and execute go-to-market strategies for new data usage (e.g., real estate, home improvement, financial services).
- Create expansion roadmaps, lead pilots, and integrate data sources for vertical growth.
- Standardize data schemas, improve data quality, and enhance real-time data processing.
- Support sales with product expertise and enterprise client solutions.
- Ensure compliance with industry regulations, privacy, and governance standards.
- Build dashboards, run deep-dive analyses, and lead A/B testing to optimize performance.
- Read and maintain technical documentation, APIs, and integration requirements.
- Develop internal knowledge bases and maintain compliance documentation (SOC2, NIST CSF, etc.)
Requirements
- 5+ years in product management (3+ in data products ); background in automotive, MarTech /AdTech, or related industries preferred.
- Proven success developing and launching data products, managing taxonomies, improving data quality, and leading vertical expansion initiatives.
- Advanced SQL; familiarity with BI tools, data pipelines, APIs, real-time processing, and machine learning applications.
- Strong ability to analyze complex datasets, conduct market research, and translate insights into product strategies.
- Knowledge of data governance, privacy regulations (GDPR, CCPA), and compliance frameworks.
- Skilled at cross-functional leadership, stakeholder management, and presenting technical concepts to diverse audiences.
- Bachelor’s in Business , Engineering, Computer/Data Science, or related field (MBA preferred) OR equivalent experience.
- Experience in agile environments; strong project management skills; self-motivated with a growth mindset.
- Ability to work with multiple priorities and pivot easily.
- Master's degree in Business Administration , Data Science, Computer Science, or related technical field
- 7+ years of product management experience with specific focus on B2B data products or marketing technology platforms
- Previous experience managing vertical expansion initiatives or multi-market product strategies
- Background in automotive technology, dealership management systems, or automotive data analytics
- Experience with real-time data processing, machine learning model deployment, or large-scale taxonomy management
- Prior experience collaborating with data scientists or engineers on predictive or AI-driven projects
