Choice Hotels International

Director

• The Area Director, Upscale Franchise Performance is a results-driven leader responsible for driving performance across a portfolio of upscale franchise hotels
• Take a hands-on approach to driving operational improvements and financial results across the portfolio, with a focus on delivering measurable outcomes
• Identify performance gaps in revenue, guest satisfaction, and operational efficiency and implement quick, practical solutions
• Drive swift execution of improvement strategies, ensuring on-property teams and franchisees act on recommendations for revenue optimization, operational efficiency, and guest service enhancements
• Lead on-site engagements and consultations, ensuring prompt resolution of challenges and sustained performance gains
• Serve as the primary liaison between corporate teams, franchisees, and property leadership, ensuring open, transparent communication and alignment on strategic objectives
• Build trust-based relationships with ownership groups, General Managers, and above-property management teams to foster collaboration and engagement
• Provide regular performance updates, action plans, and recommendations to franchise owners and corporate stakeholders
• Collaborate with franchisees and property teams to implement revenue-generating strategies, including demand forecasting, pricing optimization, and distribution channel management
• Monitor key performance indicators (KPIs), including RevPAR, ADR, occupancy, and guest satisfaction, to identify trends and recommend improvements
• Provide franchisees with actionable plans to enhance financial performance and guest experiences, addressing both immediate needs and long-term goals.

Area Director – Upscale Franchise Performance

• Drive Portfolio Performance
• Improve unit-level revenue results and optimize market share performance through proactive consulting and relationship management with franchisees and PMCs.
• Ensure effectiveness of local sales and revenue management activities.
• Track and improve GOP performance through best practice consultations.
• Support brand program execution and guest experience improvement initiatives.
• Oversee New Hotel Openings & Ramp Performance
• Partner with ownership groups and Opening Services to ensure successful, on-schedule openings and ramp-up performance.
• Develop pre-opening sales and marketing plans.
• Optimize market segmentation strategies and minimize OTA contribution.
• Influence Guest Experience Improvement
• Monitor guest feedback and quality assurance outcomes to identify improvement opportunities.
• Promote proactive engagement in guest relations and training compliance.
• Encourage property-level training through ChoiceU resources.
• Technology Integration & Training
• Support integration of Choice technology platforms and training initiatives for owners and PMCs.
• Collaborate with technology teams on implementation and reporting requirements.

Regional Area Director – Extended Stay Brands

Program Manager

• Overseeing the delivery and enablement of the Choice Revenue Optimization Consulting Services (ROCS) program
• Ensuring hotels receive strategic revenue management support through structured service levels
• Driving performance improvement and competitive advantage across the portfolio
• Optimizing and maintaining internal integrity in areas such as billing, compliance, and vendor relationships
• Deploying initiatives that increase adoption and retention while streamlining current processes
• Serving as a communication leader, ensuring clarity and alignment with franchisees and internal stakeholders through cross-functional collaboration
• Managing internal processes and workflows to ensure efficiency and compliance with program standards
• Tracking, analyzing, and forecasting hotel engagement metrics to inform strategic decisions

Revenue Management Program Manager

Manager

• Design, implement, and manage training and development programs and resources to enhance the skills and capabilities of team members and vendors; determine program effectiveness through franchisee feedback and maintain a culture of continuous improvement
• Maintain and update department SOPs, job aids, resources, and materials to ensure accuracy and relevance
• Collaborate with department leaders, subject matter experts, and vendors to identify training needs and develop customized training plans
• Evaluate training and service offering effectiveness through assessments, hotel satisfaction surveys, and other feedback, making improvements as necessary
• Coordinate cross-functional projects from scope definition to post-project reviews, ensuring timely delivery and capturing lessons learned for future enhancements
• Lead communication and engagement strategies across internal and external channels, creating clear, consistent messaging and managing stakeholder relationships
• Create and manage engaging and informative content for various platforms, including newsletters, websites, resource libraries, and presentations
• Act as the primary point of contact for communication plans and activities, fostering positive relationships with key stakeholders
• Stay current with industry trends and best practices to continually improve programs and service offerings; leverage opportunities to attend industry events and conventions
• Provide hotel portfolio Revenue Management support and service coverage as needed

Enablement Manager

• Responsible for the day-to-day management of the end-to-end promotions process across Choice Privileges and related commercial programs.
• Create, refine, and manage an intake process for new promotions requests from the enterprise.
• Understand how to translate enterprise-wide promotion requests into requirements for Customer Data Platform and promotions tool.
• Validate offer eligibility rules, member segmentation, and data integrations across channels.
• Maintain an accurate promotions backlog and calendar for requests and communicate sequencing and changes.
• Monitor active promotions for technical functionality and performance against goals.
• Prepare and deliver communications, presentations, and summaries for leadership and other teams.

Program and Promotions Manager

Lead Generation

• Utilize in-house technology and prospecting subscriptions to identify viable prospects for franchise development opportunities
• Conduct scripted cold calls to understand prospect needs, challenges, and interest in franchising with Choice Hotels
• Score and prioritize leads for the Sales team; maintain accurate records in Salesforce, including notes and call history
• Ensure seamless handoff of qualified leads to Regional Vice Presidents, providing detailed notes and client insights to improve conversion success

Lead Generation Associate, Franchise Development

• Responsible for maximizing the retention and satisfaction of franchisees and partners through effective contract renewal strategies.
• Lead efforts to renew contracts across an assigned geographical area, proactively address retention risks, and foster long-term partnerships that support the company’s growth and brand integrity.
• Build and nurture strong relationships with franchisees, third-party management companies, developers, lenders, brokers, and industry groups.
• Serve as the primary contact for franchisees regarding contract renewals, proactively addressing concerns, and facilitating solutions.
• Collaborate with internal teams (Area Directors, Franchise Performance, Brand Leaders, Operations) to support franchisee success and brand compliance.
• Identify opportunities for contract upgrades, extensions, and portfolio expansion.
• Present and communicate the company’s value proposition to franchisees and partners during renewal discussions.
• Negotiate renewal terms and close deals that drive mutual value and support long-term partnerships.
• Manage the contract approval process, coordinating with Finance, Legal, and other internal stakeholders.
• Support franchisees in accessing financial programs and resources to facilitate successful renewals.
• Leverage CRM and technology solutions to track, analyze, and report on renewal activities.
• Monitor industry trends, competitive landscape, and market developments to inform renewal strategies.
• Represent the company at franchise-related events, trade shows, and owner association meetings.