Senior Director, Field Sales

Choice Hotels International

Senior Director of Field Sales leading market-based sales strategies for Choice Hotels. Building high-performing teams to drive revenue growth across multiple brands.

Posted 6/16/2026full-timeArizona, Maryland, Minnesota • 🇺🇸 United StatesSenior💰 $188,076 - $220,000 per yearWebsite

About the role

Key responsibilities & impact

Develop and execute a comprehensive market sales strategy aligned with brand and company objectives
Identify, prioritize, and penetrate key mid-market segments and accounts to drive revenue growth
Build and lead a high-performing, field-based sales organization, including hiring, onboarding, and talent development
Establish clear performance expectations, accountability standards, and workforce plans to achieve sales targets
Lead account planning and ensure disciplined use of CRM tools to drive pipeline development and conversion
Build and maintain strategic relationships with corporate, regional, and local decision-makers
Partner closely with hotel General Managers and property teams to align sales priorities and maximize market performance
Monitor industry trends, customer needs, and competitor activity to refine strategies and optimize outcomes
Manage and report on key performance metrics, including revenue growth, market share, and account development
Collaborate cross-functionally and contribute to broader organizational sales initiatives and strategy

Requirements

What you’ll need

7–10+ years of progressive sales experience, preferably within hospitality or a related industry
3–5+ years of leadership experience managing field-based or distributed sales teams
Demonstrated success driving revenue growth and executing complex sales strategies
Proficiency with CRM tools (e.g., Salesforce) and sales analytics platforms
Strong understanding of hotel sales, distribution channels, and market dynamics
Experience with pipeline management, forecasting, and data-driven decision making
Strategic thinking with strong market insight
Proven ability to build, lead, and develop high-performing teams
Relationship-driven sales leadership and stakeholder management
Results-oriented with strong execution discipline
Cross-functional collaboration and influence
Bachelor’s degree in Business, Hospitality, or related field or equivalent combination of education and work experience
Advanced degree preferred

Benefits

Comp & perks

Competitive compensation and benefits, including medical, dental, and vision coverage
Leave and paid time-off for holidays, vacation, personal, family, volunteer, sick, jury duty, bereavement, military, and religious observance
Financial benefits for retirement and health savings
Employee recognition programs
Discounts at Choice hotels worldwide

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

sales strategyrevenue growthpipeline managementforecastingdata-driven decision makingCRM toolssales analyticsaccount planningperformance metricsmarket dynamics

Soft Skills

leadershipstrategic thinkingrelationship managementresults-orientedcross-functional collaborationexecution disciplinetalent developmentaccountabilitycommunicationinfluence