Chartis

Product Designer

• Shape intuitive, user-centred experiences for clients’ digital products and services
• Work closely with product managers, engineers, strategists, and fellow designers to align user needs with business outcomes
• Define experience strategy and translate it into high-quality deliverables such as complex workflows, user journeys, wireframes, interaction models, UI designs, and prototypes
• Assist in conducting user research through methods such as interviews, workshops, and usability testing
• Analyze and synthesize user feedback to inform design decisions
• Create site maps, wireframes, and prototypes to define the structure and flow of the product
• Design user interfaces that are functional and visually appealing
• Develop interactive prototypes to test and iterate on design concepts
• Maintain and contribute to design systems to ensure visual consistency and scalability across platforms and products
• Assist in planning and conducting usability tests to evaluate the effectiveness of designs
• Create and maintain design documentation, including personas, journeys, maps, and wireframes.

UX Designer – Contract

SEO Marketing

• Understand clients’ organic growth and marketing objectives to support SEO strategy execution lead by SEO Lead/Manager - as it relates to their products, industry and larger business goals.
• Conduct keyword research and thematic segmentation based on intent, themes and other actionable insights using first- and third-party data sources.
• This includes utilizing techniques around query-fan out methods, Generative AI and evolving search behaviors.
• Analyze search landscape to evaluate intent, competitors, and successful tactics for visibility across Google (Gemini), OpenAI, Anthropic, Perplexity, etc.
• Collaborate with team members on strategy development and execution roadmap planning - including cross-disciplinary teams.
• Map search behaviors to landing pages; audit client website for visibility against target keyword segments and determine which content should be optimized and where content needs to be created to address search needs.
• Perform technical performance assessments to identify optimization opportunities - such as, Page Experience, Accessibility, Rendering and how UX is presented to target audiences.
• Provide detailed page-level recommendations and strategic briefs, supporting content optimization and creation.
• Collaborate with client or agency copywriters to provide search insights, optimization requirements and growth opportunities.
• Audit client sites for technical issues impeding search visibility and provide recommended improvements to remedy issues.
• Eagerness and proven methods to test/learn new approaches reflected within the change search landscape, such as advanced LLMs, GenAI and evolving platforms.
• Review paid search campaign and keyword performance as an input to SEO analysis and insight creation; work with paid search team for integrated search approach.
• Audit brands external digital footprint to improve overall brand presentation.
• Update reports and dashboards for SEO performance in primarily in Google Looker Data Studio and Excel using data from Google Analytics, Adobe Analytics, Google Search Console and third-party tools (i.e. Semrush, AWR, Lumar, Sitebulb).
• Identify new and emerging opportunities in search, best practices, and industry updates.
• Develop insights and actions based on qualitative and quantitative data analysis.

Senior SEO Consultant

Business Analyst

• Leverage expertise in digital marketing to generate actionable insights
• Collaborate with business, marketing and IT stakeholders to implement best practices
• Participate in the development and execution of fact-based reporting
• Create business insights, dashboards, standardized reports, statistical models and customer segmentation
• Develop and implement a comprehensive analytics strategy to support the client’s business objectives
• Define key performance indicators (KPIs) and develop dashboards and reports to track and measure performance against these metrics
• Collect and analyze data from various sources to identify trends and opportunities
• Oversee and perform hands-on analysis and provide actionable insights to stakeholders

Lead Insights Analyst

Social Media Manager

• Drive social media strategy, planning, and execution for a key client, with a primary focus on Meta platforms and experience across additional social and digital channels.
• Accountable for helping key clients achieve increased marketing efficiency and effectiveness through social media.
• Develop social media strategies and activation plans while working with both senior and junior team members to design, implement, and optimize social initiatives based on client needs primarily across B2C engagement and potentially some B2B.
• Oversee the implementation, execution, and optimization of social media programs across multiple clients and platforms.
• Support teams in analyzing performance of existing social campaigns, providing recommendations to optimize, test, and scale initiatives to improve results.
• Define KPI requirements and social measurement frameworks aligned to client objectives and lead performance analysis and insight generation.

UX Designer – Contract

Senior SEO Consultant

Lead Insights Analyst

Senior Social Media Manager, Meta Focus