Chartis

Business Analyst

• Able to effectively solicit requirements from multiple, senior client stakeholders
• Comfortable with clarifying requirements to ensure accuracy and identifying and resolving logical issues within gathered requirements
• Able to distill requirements into a Business Requirements Document and own it
• Experienced with managing documentation change and version control
• Able to suggest solutions to business needs and challenges
• Comfortable presenting to senior stakeholders
• Able to facilitate walkthroughs to brief the Functional, Design, and Development teams to ensure an accurate understanding of the Business Requirements
• Able to prepare and/or aid the preparation of test cases in line with business and/or functional requirements
• Extensive experience in designing test cases/scripts from design and requirements documents
• Proactively vets designs against client requirements to communicate gaps or issues before development begins
• Able to define both functional and non-functional requirements
• Able to support vetting implemented functionality during development and QA against requirements to ensure all areas are covered based on client needs
• Demonstrates excellent analytic and interpersonal communication skills
• Demonstrates excellent verbal and written communication in a clear and concise manner
• Ability to successfully handle multiple priorities simultaneously
• Demonstrated ability to work alone and within a team in a fast-changing environment with changing priorities and time constraints
• Effective problem-solving skills
• Effective oral and written communication skills
• Quick learner with a go-getter attitude and team player mindset

Business Analyst – Contract Role

SEO Marketing

• Understand clients’ organic growth and marketing objectives to support SEO strategy execution led by SEO Lead/Manager
• Conduct keyword research and thematic segmentation based on intent, themes and other actionable insights using first- and third-party data sources
• Analyze search landscape to evaluate intent, competitors, and successful tactics for visibility across Google (Gemini), OpenAI, Anthropic, Perplexity, etc.
• Collaborate with team members on strategy development and execution planning - including cross-disciplinary teams
• Map search behaviors to landing pages; audit client website for visibility against target keyword segments and determine which content should be optimized and where content needs to be created to address search needs
• Perform technical performance assessments to identify optimization opportunities - such as, Page Experience, Accessibility, Rendering and how UX is presented to target audiences
• Provide page-level recommendations and support development of briefs for content optimization and creation
• Collaborate with client or agency copywriters to provide search insights, optimization requirements and growth opportunities
• Audit client sites for technical issues impeding search visibility and provide recommended improvements to remedy issues
• Review paid search campaign and keyword performance as an input to SEO analysis and insight creation; work with paid search team for integrated search approach
• Audit brands external digital footprint to improve overall brand presentation
• Update reports and dashboards for SEO performance in primarily in Google Looker Data Studio and Excel using data from Google Analytics, Adobe Analytics, Google Search Console and third-party tools (i.e. Semrush, AWR, Lumar, Sitebulb)
• Stay informed on new and emerging opportunities in search, best practices, and industry updates
• Support development of insights and actions based on qualitative and quantitative data analysis

SEO Consultant

Product Designer

• Shape intuitive, user-centred experiences for clients’ digital products and services
• Work closely with product managers, engineers, strategists, and fellow designers to align user needs with business outcomes
• Define experience strategy and translate it into high-quality deliverables such as complex workflows, user journeys, wireframes, interaction models, UI designs, and prototypes
• Assist in conducting user research through methods such as interviews, workshops, and usability testing
• Analyze and synthesize user feedback to inform design decisions
• Create site maps, wireframes, and prototypes to define the structure and flow of the product
• Design user interfaces that are functional and visually appealing
• Develop interactive prototypes to test and iterate on design concepts
• Maintain and contribute to design systems to ensure visual consistency and scalability across platforms and products
• Assist in planning and conducting usability tests to evaluate the effectiveness of designs
• Create and maintain design documentation, including personas, journeys, maps, and wireframes.

UX Designer – Contract

• Understand clients’ organic growth and marketing objectives to support SEO strategy execution lead by SEO Lead/Manager - as it relates to their products, industry and larger business goals.
• Conduct keyword research and thematic segmentation based on intent, themes and other actionable insights using first- and third-party data sources.
• This includes utilizing techniques around query-fan out methods, Generative AI and evolving search behaviors.
• Analyze search landscape to evaluate intent, competitors, and successful tactics for visibility across Google (Gemini), OpenAI, Anthropic, Perplexity, etc.
• Collaborate with team members on strategy development and execution roadmap planning - including cross-disciplinary teams.
• Map search behaviors to landing pages; audit client website for visibility against target keyword segments and determine which content should be optimized and where content needs to be created to address search needs.
• Perform technical performance assessments to identify optimization opportunities - such as, Page Experience, Accessibility, Rendering and how UX is presented to target audiences.
• Provide detailed page-level recommendations and strategic briefs, supporting content optimization and creation.
• Collaborate with client or agency copywriters to provide search insights, optimization requirements and growth opportunities.
• Audit client sites for technical issues impeding search visibility and provide recommended improvements to remedy issues.
• Eagerness and proven methods to test/learn new approaches reflected within the change search landscape, such as advanced LLMs, GenAI and evolving platforms.
• Review paid search campaign and keyword performance as an input to SEO analysis and insight creation; work with paid search team for integrated search approach.
• Audit brands external digital footprint to improve overall brand presentation.
• Update reports and dashboards for SEO performance in primarily in Google Looker Data Studio and Excel using data from Google Analytics, Adobe Analytics, Google Search Console and third-party tools (i.e. Semrush, AWR, Lumar, Sitebulb).
• Identify new and emerging opportunities in search, best practices, and industry updates.
• Develop insights and actions based on qualitative and quantitative data analysis.

Business Analyst – Contract Role

SEO Consultant

UX Designer – Contract

Senior SEO Consultant