Public Relations

• Develop and implement comprehensive PR strategies to achieve brand goals, including brand awareness, reputation management, and sales targets
• Promote and respect core brand values and collaborate with global and local departments and partners to deliver integrated campaigns
• Work closely with marketing to devise and deliver record-breaking launch activity for new launches, products or regions
• Create and manage communication strategies and plans across print, online, broadcast, and social media
• Lead development and execution of launch plans for new products, markets, and campaigns
• Oversee and manage relationships with global PR agencies, ensuring alignment with brand strategy and focus on ROI
• Develop plans for in-person moments, exclusive interviews and celebrity-led initiatives to build brand image
• Analyse press and influencer KPIs, track results, and report PR performance to senior leadership
• Manage, coach and inspire a team of 3 members and multiple agencies to deliver annual plans
• Collaborate with the VIP & Partnerships team to secure long term partnerships, brand purpose-led moments and create local muses in market
• Report directly to the Marketing Director, North EU and work closely with Global PR, EU Marketing and Commercial teams

Head of PR

Job Level

About the role

Requirements

Senior Manager, Marketing Communications

Vice President, Marketing

Global Marketing Manager

Marketing Manager

Social Media Editor