Location: Remote • Arizona, Colorado, Florida, Illinois, Maryland, Nevada, New Jersey, New York, Ohio, Oregon, Pennsylvania, Tennessee, Texas, Utah • 🇺🇸 United States
Support paid media and advertising campaign strategy, setup, ongoing optimization, and reporting
Research and analyze our clients’ business, competitors, and target audiences in order to recommend channel, budget, and targeting strategies
Setup and monitor multiple campaigns across Amazon (Amazon Advertising Console and Amazon DSP) and other channels (e.g. programmatic, paid social, paid search)
Effectively manage advertising campaigns through available ad tech tools to drive efficiency and enable focus on delivering on the strategy
Synthesize performance data and present concise, actionable insights to our clients on a regular basis
Proactively identify business opportunities for our clients (e.g., new targeting opportunities, new ad formats, novel ways of leap-frogging competitors, etc.)
Deliver flawless execution of media strategy, optimizations, and testing plans
Partner with Brand Management Lead to maintain an integrated approach to strategy, creative, and advertising, and enroll cross-discipline team members where relevant
Execute on client deliverables, and provide clear direction & vision on priorities to help achieve client goals
Proactively assist with thought leadership and POVs for clients on industry trends
Requirements
2+ years of hands-on experience with direct ownership of planning, executing, and optimizing media and advertising campaigns across various channels, including Amazon Advertising Console, Amazon DSP, programmatic, paid social, paid search, keyword research, content optimization, bid/budget management, and reporting.
Proven experience aggregating and analyzing data from multiple sources and reporting on performance.
Proven experience recommending campaign budgets based on historical data and best practices.
Professional experience working directly with clients to address challenges/opportunities, and communicating complex technical topics to a wide range of audiences.
Very comfortable working in Excel, PowerPoint, Google Docs/Drive.
A Strategic thinker, analytical, ability to learn quickly.
Strong sense of ownership, drives for results and thrives in a high-performance culture.
Follow trends within advertising and media.
Benefits
Health insurance
Retirement plans
Paid time off
Flexible work arrangements
Professional development
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
media campaign strategyadvertising campaign optimizationAmazon Advertising ConsoleAmazon DSPprogrammatic advertisingpaid social advertisingpaid search advertisingkeyword researchcontent optimizationbid management