Execute marketing strategies and help manage brand and marketing initiatives set forth from CEO.
Develop and execute marketing campaigns through the use of email and social media platforms.
Perform market and client research if needed.
Write and schedule emails to go out 3 times weekly to customer email list via email automation, text, and push notifications.
Post on social media platforms Instagram, Facebook, TikTok, Pinterest to include broadcast channels or specific chat rooms.
Create reports on marketing performance and keep abreast of trends on each social media platform.
Maintain schedules for email campaigns and social media posts.
Support social content creation, design, promotion, and distribution; community engagement on organic and paid advertising, sourcing user-generated content, and repurposing campaign content.
Organize and manage marketing collateral so that it is documented and in one place.
Compose and create graphic content in Canva daily.
Perform minor editing of videos in CapCut.
Create consistent brand design and messaging across all marketing touchpoints and ensure messages are aligned with brand voice and style standards.
Performing other work-related duties as assigned.
Requirements
3+ years of professional experience operating in a social media, content creation, and/or marketing, and/or digital media role.
High School Diploma or equivalent.
Bachelor’s Degree a Plus.
Demonstrated experience utilizing an email marketing system is a must and knowing how to operate email databases and plan campaigns is essential to the success of this role; knowledge of Klaviyo is ideal.
Proficient in Canva, CapCut, Hootsuite and chatGPT is a plus.
An ability to multitask and move fast while paying close attention to detail and adhering to deadlines.
Excellent communication and listening skills.
The ability to maintain brand voice.
Proven experience as a marketing assistant.
Good understanding of office management and marketing principles.
Intermediate knowledge of MS Office and Google Suite.
Example of workpieces/portfolio are required.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.