Marketing Specialist
Fullsteam
SQLWordPress
Senior Lifecycle Marketing Manager
Harvest Hosts
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇺🇸 United States
Visit company websiteSalary
💰 $85,000 - $95,000 per year
Job Level
Senior
About the role
- Lead the development and optimization of our email content strategy, encompassing sales emails and monthly newsletters for all brands.
- Spearhead the execution of email campaigns, delivering compelling content for each send.
- Craft and execute a comprehensive lifecycle marketing strategy across multiple platforms to maximize customer engagement and conversion opportunities.
- Strategize and manage the email trigger series for all our brands.
- Drive innovation through A/B testing, experimenting with ideas to enhance conversion rates at every stage of the customer journey.
- Develop a cohesive strategy for multiple touchpoints to boost customer engagement and stimulate cross-selling.
- Lead project management efforts, overseeing diverse initiatives such as campaign work, acquisition funnel features, and overall marketing assets.
- Foster seamless cross-functional collaboration with other departments to support retention efforts and host marketing activities.
- Provide in-depth insights through monthly reports on traffic, leads, emails, conversions, and potential areas of growth.
- Stay at the forefront of email marketing trends, proactively incorporating relevant advancements into our strategies.
- Undertake additional projects as necessary to drive the success of our overall marketing endeavors.
Requirements
- 10+ years of experience in lifecycle marketing, with a focus on email strategy, testing, and data-driven decision-making.
- Strong understanding of customer journeys and how to create meaningful touchpoints that drive engagement and retention.
- Comfortable working across channels (email, partnerships, product marketing, and affiliates) and finding creative ways to connect them.
- Hands-on experience with email platforms and HTML (you don’t need to be a developer, but you know your way around a template).
- Familiar with CRMs, Hightouch, Customer.io, or other lifecycle tools, or eager to dive in and learn quickly.
- Analytical mindset with a knack for spotting trends, testing ideas, and turning insights into action.
- Organized, proactive, and able to manage multiple projects without missing a beat.
- Strong communicator who thrives in a collaborative, remote team environment.
- Passion for continuous learning and staying ahead of what’s next in lifecycle marketing.
- A sense of curiosity, creativity, and enthusiasm for helping RVers discover and connect with our brands.
Benefits
- Competitive salary – base compensation up to market rates plus bonus or variable compensation, based on position
- Deferred Compensation for eligible positions
- Remote Work – work anywhere within the United States
- Health Benefits: Medical, Dental and Vision Insurance; Gynecology, Fertility and Family-building Care; Online Mental Health Therapy; Virtual healthcare
- Employee Assistance Program with 24/7 access to support mental health and a balanced lifestyle
- HSA/FSA
- Life and AD&D Insurance
- Voluntary Short and Long Term Disability
- PTO – At least 3 weeks per year!
- 401(K) – With Company Match up to 5%
- Parental Leave – Up to 6 weeks of parental leave
- Equipment – Get a work laptop + additional equipment as needed
- Rallies – In-person rallies including all-hands and department specific
- Discounts – Receive a free Harvest Hosts annual membership including access to member discounts
- Tour de Hosts Stipend - We want all team members to experience what it’s like to be a Member and learn more about our Hosts. We encourage all team members to visit our amazing Hosts, express our gratitude, and give back to these small businesses.
- Employee Recognition and Rewards Program - peer-to-peer recognition and rewards program to show gratitude and recognize everything from small wins to major accomplishments.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
lifecycle marketingemail strategyA/B testingdata-driven decision-makingHTMLcustomer journey mappingcampaign managementcross-selling strategiesanalyticsproject management
Soft skills
strong communicationcollaborationorganizationproactivitycreativitycuriosityenthusiasmadaptabilityproblem-solvinginsight generation
