Marketing Designer
BitPay
Marketing Specialist
Fullsteam
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇺🇸 United States
Visit company websiteJob Level
Mid-LevelSenior
Tech Stack
SQLWordPress
About the role
- Launch, monitor, and optimize paid campaigns on Google and Meta with daily budget, keyword, and audience adjustments.
- Conduct A/B tests on ads, creative, and landing pages to improve CTR, CVR, and SQL/opp conversion.
- Finalize rollout of new LPs, including GTM setup, A/B tests, and site transition tasks.
- Build and optimize workflows in HubSpot and Salesforce for lead nurturing, attribution, and reporting.
- Conduct ongoing keyword productivity and quality score analyses—identify top performers, pause underperformers, and refine targeting.
- Relaunch and optimize ad copy to maintain visibility and ensure LP alignment.
- Run creative tests for video and image ads; evaluate performance, recalibrate visuals and messaging, and analyze cost per SQL/opp.
- Track CVR and funnel progression, diagnose slowness, and test form adjustments (high-intent vs. volume-focused).
- Remove friction (e.g., 2FA) to improve lead flow and conversion.
- Develop and maintain dashboards in HubSpot, Databox, and internal spreadsheets for SQLs, Opps, Customers, CAC, and ROAS.
- Provide actionable recommendations to the Marketing Manager.
- Connect ad campaign data into HubSpot/Salesforce and implement conversion tracking (e.g., Thank You Page setup) for closed-loop reporting.
- Evaluate impact of campaigns on projected revenue using ACV, customer duration, and opportunity data.
- Adjust spend and campaign allocations to maximize ROI.
- Coordinate with Marketing Manager on campaign strategies, optimization requests, and email marketing campaigns.
- Collaborate with Sales to improve pipeline quality and reporting.
Requirements
- 3-5 years of experience in digital marketing, paid search/social, or marketing automation.
- Hands-on expertise with HubSpot, Salesforce, WordPress, Google Ads, and Meta Ads.
- Strong analytical skills to translate performance data into actionable insights and optimizations.
- Experience with campaign optimization, A/B testing, funnel analysis, and KPI reporting.
- Comfortable taking ownership of daily campaign performance and creative tests.
- Highly organized, self-driven, and able to manage multiple priorities in a fast-paced environment.
Benefits
- Fullsteam supports an inclusive workplace that values diversity of thought, experience, and background.
- Fullsteam is an Equal Opportunity/Affirmative Action employer.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
A/B testingcampaign optimizationfunnel analysisKPI reportingconversion trackingkeyword analysislead nurturingattributiondashboard developmentdata analysis
Soft skills
analytical skillsorganizational skillsself-drivenownershipcollaborationcommunicationprioritizationadaptabilityrecommendation developmentperformance evaluation
