Harvest Hosts

Marketing

• Own and manage paid media strategy and execution across Google Ads, including Search, Demand Gen, Performance Max, and YouTube
• Plan, launch, monitor, and optimize campaigns in Meta Ads Manager
• Aggressively scale campaigns while maintaining or improving CPA, conversion rate, and overall advertising efficiency
• Analyze campaign, audience, creative, and funnel performance to identify opportunities for growth
• Build and execute ongoing testing roadmaps across bidding strategies, audiences, landing pages, creative approaches, and campaign structures
• Develop creative hypotheses and performance-oriented ad concepts, including messaging angles, hooks, and design directions for the creative team to execute
• Partner closely with the creative team to brief, refine, and iterate on concepts based on testing insights and performance data
• Monitor performance daily and make data-driven optimizations to budgets, bids, targeting, placements, messaging, and creative direction using Northbeam
• Identify and test new channels, tactics, and platform features to unlock incremental growth
• Report on performance trends, insights, and recommendations with a strong focus on revenue impact and efficiency metrics

Paid Channels Marketing Manager

Events

• Lead the planning, coordination, and execution of all Escapade activities before, during, and after each event.
• Develop and maintain detailed timelines, operational plans, and event processes to ensure smooth execution.
• Oversee day-to-day activities of Escapade functional staff, volunteers, and supporting teams.
• Review and approve Escapade programming, schedules, and materials with strong attention to detail and attendee experience.
• Research, evaluate, and recommend future Escapade locations for approval by leadership.
• Negotiate contracts, event dates, and venue agreements in partnership with leadership.
• Build and maintain relationships with venues, vendors, sponsors, exhibitors, and outside partners.
• Develop and manage Escapade budgets and expense tracking.
• Ensure all event-related financial records are accurate, organized, and submitted appropriately to the bookkeeping department.
• Work closely with marketing and advertising teams to secure sponsorships, door prize donations, and exhibitor participation.
• Evaluate each Escapade event and identify opportunities to improve attendee experience, operational efficiency, and overall event success.

Paid Channels Marketing Manager

Special Events Manager