Harvest Hosts

Designer

• Develop and execute performance-driven creative strategies for paid social, display, video, email, and landing pages that drive conversions and membership growth.
• Partner with lifecycle, paid media, and brand teams to concept and produce high-performing ads and visuals based on audience insights, platform trends, and performance data.
• Translate campaign results and A/B test data into actionable creative iterations, continually refining messaging, visuals, and CTAs for optimal performance.
• Independently produce short-form video ads and static creative assets for Meta, TikTok, YouTube, and display, while also managing designers and freelancers as needed.
• Ensure all creative reflects brand guidelines while adapting to the nuances of performance marketing platforms like Meta, YouTube, Google, and TikTok.
• Partner closely with the paid acquisition and lifecycle teams to align on audience targeting, offer strategy, and funnel optimization.
• Stay on top of evolving creative trends and ad formats across performance channels, proactively testing new approaches.
• Mentor and guide a small but mighty creative team, setting high standards for quality, clarity, and measurable impact.

Performance Creative Designer

Account Executive

• Manage a pipeline of prospective Host locations and achieve monthly application and activation targets.
• Establish and execute an outreach cadence to drive high contact and conversion rates.
• Market and promote the Harvest Hosts program to potential Hosts and industry partners.
• Leverage multiple communication channels (email, phone, text) to nurture inbound MQLs and convert them into active Hosts.
• Research and prospect new Host opportunities in target and emerging geographies and industries; assess viability and build relationships to secure Host sign-ups.
• Attend relevant trade shows and industry events (approx. 15% travel, including occasional weekends) to represent Harvest Hosts, educate potential Hosts, and develop strategic partnerships.
• Conduct “field days” to meet with existing Hosts, learn from top performers, refine your pitch, and engage potential new Hosts on-site.
• Maintain accurate and up-to-date lead and pipeline data within HubSpot.
• Collaborate with Host Marketing, Partnerships & Host Success to create recruiting enablement resources (e.g., templates, case studies, one-pagers).

Account Executive, Host Recruiting

Marketing

• Lead the development and optimization of our email content strategy, encompassing sales emails and monthly newsletters for all brands.
• Spearhead the execution of email campaigns, delivering compelling content for each send.
• Craft and execute a comprehensive lifecycle marketing strategy across multiple platforms to maximize customer engagement and conversion opportunities.
• Strategize and manage the email trigger series for all our brands.
• Drive innovation through A/B testing, experimenting with ideas to enhance conversion rates at every stage of the customer journey.
• Develop a cohesive strategy for multiple touchpoints to boost customer engagement and stimulate cross-selling.
• Lead project management efforts, overseeing diverse initiatives such as campaign work, acquisition funnel features, and overall marketing assets.
• Foster seamless cross-functional collaboration with other departments to support retention efforts and host marketing activities.
• Provide in-depth insights through monthly reports on traffic, leads, emails, conversions, and potential areas of growth.
• Stay at the forefront of email marketing trends, proactively incorporating relevant advancements into our strategies.
• Undertake additional projects as necessary to drive the success of our overall marketing endeavors.

Senior Lifecycle Marketing Manager

Social Media Manager

• Manage and grow our organic social media presence across Facebook, Instagram, YouTube, Reddit, and other platforms for the Harvest Hosts, Boondockers Welcome, Escapees, and CampScanner brands. Goal: double engagement year-over-year.
• Develop and publish high-quality, engaging content that drives lead generation and community growth.
• Answer all comments and questions on social media channels, including customer support-related content and direct messages.
• Design graphics, images, and video content for posts.
• Proactively source user-generated content from members, followers, and Hosts for marketing use.
• Edit short-form and long-form videos optimized for each platform.
• Collaborate with partners on sponsored campaigns.
• Develop and maintain a content marketing strategy for all social channels.
• Produce monthly reporting packages detailing traffic, leads, engagement trends, and opportunities for improvement.
• Support additional marketing initiatives and projects as assigned.

Performance Creative Designer

Account Executive, Host Recruiting

Senior Lifecycle Marketing Manager

Social Media Specialist