Harvest Hosts

Marketing

• Lead the development and optimization of our email content strategy, encompassing sales emails and monthly newsletters for all brands.
• Spearhead the execution of email campaigns, delivering compelling content for each send.
• Craft and execute a comprehensive lifecycle marketing strategy across multiple platforms to maximize customer engagement and conversion opportunities.
• Strategize and manage the email trigger series for all our brands.
• Drive innovation through A/B testing, experimenting with ideas to enhance conversion rates at every stage of the customer journey.
• Develop a cohesive strategy for multiple touchpoints to boost customer engagement and stimulate cross-selling.
• Lead project management efforts, overseeing diverse initiatives such as campaign work, acquisition funnel features, and overall marketing assets.
• Foster seamless cross-functional collaboration with other departments to support retention efforts and host marketing activities.
• Provide in-depth insights through monthly reports on traffic, leads, emails, conversions, and potential areas of growth.
• Stay at the forefront of email marketing trends, proactively incorporating relevant advancements into our strategies.
• Undertake additional projects as necessary to drive the success of our overall marketing endeavors.

Senior Lifecycle Marketing Manager

Social Media Manager

• Manage and grow our organic social media presence across Facebook, Instagram, YouTube, Reddit, and other platforms for the Harvest Hosts, Boondockers Welcome, Escapees, and CampScanner brands. Goal: double engagement year-over-year.
• Develop and publish high-quality, engaging content that drives lead generation and community growth.
• Answer all comments and questions on social media channels, including customer support-related content and direct messages.
• Design graphics, images, and video content for posts.
• Proactively source user-generated content from members, followers, and Hosts for marketing use.
• Edit short-form and long-form videos optimized for each platform.
• Collaborate with partners on sponsored campaigns.
• Develop and maintain a content marketing strategy for all social channels.
• Produce monthly reporting packages detailing traffic, leads, engagement trends, and opportunities for improvement.
• Support additional marketing initiatives and projects as assigned.

Senior Lifecycle Marketing Manager

Social Media Specialist