Marketing Specialist
Fullsteam
SQLWordPress
Field & Partner Marketing Manager
Arctic Wolf
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇺🇸 United States
Visit company websiteJob Level
Mid-LevelSenior
About the role
- Develop and execute quarterly regional marketing plans aligned with sales goals to drive demand and funnel velocity.
- Plan and manage regional and partner events, including logistics, content development, and post-event follow-up.
- Serve as the voice of the field, collecting and sharing insights to optimize messaging and programs.
- Collaborate with sales teams to coordinate and amplify marketing initiatives.
- Own and evolve the partner tech stack to ensure a seamless and efficient partner experience.
- Lead partner communications and enablement strategy, including newsletters, webinars, and portal updates.
- Package and promote integrated campaigns and content tailored to partner types and personas.
- Develop quarterly partner marketing plans to generate demand and support indirect pipeline growth.
- Collaborate with product marketing and sales enablement to support product and program launches.
- Analyze performance data to inform strategy and continuously improve program ROI.
- Manage and report on regional and partner marketing budgets, prioritizing spend based on business impact.
- Build and maintain strong relationships with sales leaders, partner reps, and internal stakeholders.
Requirements
- Expertise in B2B marketing, channel ecosystems, and field marketing methodologies
- Proficiency in marketing automation, CRM (Salesforce), and PRM tools
- Strong analytical skills with the ability to extract insights and optimize performance
- Excellent project management, communication, and interpersonal skills
- Deep understanding of the marketing/sales funnel and pipeline acceleration strategies
- Bachelor’s degree in Marketing, Business, Communications, or related field
- 5–7+ years of experience in B2B field and/or partner marketing
- Proven ability to build effective relationships across sales and partner teams.
Benefits
- Equity for all employees
- Flexible time off and paid volunteer days
- RRSP and 401k match
- Training and career development programs
- Comprehensive private benefits plan including medical, mental health, dental, disability, life and AD&D, and value-added services
- Robust Employee Assistance Program (EAP) with mental health services
- Fertility support and paid parental leave
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
B2B marketingchannel ecosystemsfield marketing methodologiesmarketing automationCRMSalesforcePRM toolsanalytical skillsproject managementpipeline acceleration strategies
Soft skills
communication skillsinterpersonal skillsrelationship buildingcollaborationinsight extractionprogram optimizationcontent developmentevent managementbudget managementstrategic thinking
Certifications
Bachelor’s degree in MarketingBachelor’s degree in BusinessBachelor’s degree in Communications
