Marketing Specialist
Fullsteam
SQLWordPress
Customer Marketing Manager
Rentable
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇺🇸 United States
Visit company websiteJob Level
Mid-LevelSenior
About the role
- Develop and optimize the customer journey: Create targeted programs and campaigns for every stage of the customer lifecycle, from onboarding to renewal and advocacy, ensuring a seamless and value-driven experience
- Develop and implement strategic marketing programs to drive upsell and expansion, increase product awareness, growth, and engagement
- Act as the “voice of the customer” and incorporate customer feedback and advocacy into marketing programs
- Work collaboratively with Sales, CS, Product, and Marketing teams
- Define metrics to track the effectiveness of lifecycle/customer marketing programs, and regularly report on insights and ROI to internal stakeholders
- Analyze and compare campaigns to strategize on experiments to increase renewals, cross-sells, referrals, and expansion opportunities
Requirements
- Bachelor's degree in Marketing, Business, Communications, or a related field
- Experience working with multiple SaaS products is required
- Minimum of 6+ years of experience in marketing, with at least 2+ years in a customer-facing or customer marketing role (e.g., Customer Marketing, Demand Generation, or Product Marketing)
- Proven track record in developing and executing successful marketing campaigns that drive measurable customer engagement, retention, and advocacy
- Strong understanding of the customer lifecycle and customer journey mapping
- Experience using marketing automation tools (HubSpot, Salesforce, Hockeystack, Appcues/Pendo)
- Proficiency in data analysis and using metrics to optimize campaign performance
- Bonus if you’ve worked in the multifamily industry
Benefits
- 100% remote workplace
- Competitive Compensation Package
- Flexible Vacation Policy
- Medical, Dental, and Vision Insurance
- 100% paid Short-Term Disability, Long-Term Disability, and Life Insurance Program
- 401k Program
- No A**hole policy
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
customer journey mappingmarketing automationdata analysiscampaign performance optimizationcustomer engagementcustomer retentioncustomer advocacyupsell strategiescross-sell strategiesmarketing program development
Soft skills
collaborationcommunicationstrategic thinkingcustomer-centric mindsetanalytical skillsproblem-solvinginsight reportingstakeholder managementcreativityadaptability
