Career Pathways Consulting

Marketing

• Execute marketing strategies and help manage brand and marketing initiatives set forth from CEO.
• Develop and execute marketing campaigns through the use of email and social media platforms.
• Perform market and client research if needed.
• Write and schedule emails to go out 3 times weekly to customer email list via email automation, text, and push notifications.
• Post on social media platforms Instagram, Facebook, TikTok, Pinterest to include broadcast channels or specific chat rooms.
• Create reports on marketing performance and keep abreast of trends on each social media platform.
• Maintain schedules for email campaigns and social media posts.
• Support social content creation, design, promotion, and distribution; community engagement on organic and paid advertising, sourcing user-generated content, and repurposing campaign content.
• Organize and manage marketing collateral so that it is documented and in one place.
• Compose and create graphic content in Canva daily.
• Perform minor editing of videos in CapCut.
• Create consistent brand design and messaging across all marketing touchpoints and ensure messages are aligned with brand voice and style standards.
• Performing other work-related duties as assigned.

Marketing Assistant – Part-Time