Principal Product Manager, Pricing and Packaging
Care.com
full-time
Posted on:
Location: New York • 🇺🇸 United States
Visit company websiteSalary
💰 $180,000 - $215,000 per year
Job Level
Lead
Tech Stack
SaltStackSQL
About the role
- Develop and test new pricing models, including subscription, tiered, value-based, and usage-based pricing, to maximize revenue and customer adoption.
- Define and execute the overall pricing and packaging strategy for new and existing consumer products, aligning with company goals and market dynamics.
- Conduct in-depth market research, competitive analysis, and customer segmentation to identify pricing opportunities and inform packaging decisions.
- Collaborate with product stakeholders to embed pricing considerations early in the product development lifecycle.
- Analyze pricing performance metrics, conduct A/B tests, and iterate on pricing strategies to optimize outcomes.
- Lead cross-functional teams through the pricing and packaging lifecycle, from discovery and ideation to implementation and post-launch optimization.
- Develop and maintain a deep understanding of customer needs, market trends, and competitive landscapes to inform strategic recommendations.
- Advocate for customer value and business objectives in all pricing and packaging discussions.
- Mentor and guide junior product managers on pricing and monetization best practices.
- Identify opportunities to improve internal pricing systems to enable faster testing and iteration.
Requirements
- 10+ years of product management experience, with a strong focus on pricing, monetization, and packaging strategies in a B2B SaaS environment.
- Strong financial expertise, with deep knowledge of metrics such as ARPU, LTV, and CAC.
- Skilled in financial modeling and P&L analysis.
- High level of data proficiency; comfortable writing SQL queries, building dashboards, and analyzing A/B test results.
- Proven track record of successfully launching and optimizing pricing models that resulted in significant revenue growth.
- Deep understanding of various pricing strategies, including subscription, freemium, usage-based, and value-based pricing.
- Strong analytical skills and ability to translate complex data into actionable insights.
- Experience conducting market research, competitive analysis, and customer segmentation.
- Excellent communication, presentation, and interpersonal skills.
- Experience with A/B testing and experimentation frameworks for pricing optimization.
- Ability to thrive in a fast-paced, dynamic environment and manage multiple priorities effectively.
- Bachelor’s degree in Business, Marketing, Economics, or a related field; MBA preferred.