Senior Manager, Global Downstream Marketing
Solventum
Vice President, Marketing
Kadence
full-time
Posted on:
Location: California, Utah • 🇺🇸 United States
Visit company websiteJob Level
Lead
Tech Stack
SaltStackSQL
About the role
- Define the marketing vision and annual plan; translate company goals into clear programs and targets
- Own the marketing forecast and contribution to pipeline/ARR with monthly reviews
- Hire, coach, and scale a high performing team across Performance/Growth, Content/Comms, Lifecycle and Events
- Sharpen Kadence’s category narrative and positioning across buyer personas (Workplace/Real Estate, IT, HR, Operations)
- Own kadence.co (conversion, messaging, SEO, UX) and all brand storytelling
- Build and scale multi-channel demand engine (paid, organic/SEO, outbound email, content, ABM, webinars, events, community)
- Scale account-based programs for enterprise and partner with Sales on territory plans and event support
- Partner with Head of Growth on paid channels; iterate quickly on what works
- Run lifecycle and adoption programs to increase MFU, activation, expansion, and NDR
- Turn customers into advocates through references, case studies, reviews, and community
- Own the data stack and dashboards (funnel, attribution, CAC/LTV, payback, ROI, velocity) and work with RevOps for performance insights
- Maintain HubSpot alignment for airtight MQL→SQL→Opportunity handoffs
Requirements
- 6+ years in B2B SaaS with ownership of brand + demand
- Demonstrated ability to tie marketing to revenue (forecasting, attribution, CAC/payback, pipeline coverage)
- ABM and enterprise motion experience
- Strong people leader and cross functional operator; crisp communicator
- Tools: HubSpot, GA4, LinkedIn/Google Ads, marketing automation & attribution platforms
- Comfortable building the marketing stack appropriate to stage
- Must be authorized to work in the U.S.
