Kadence

Vice President, Marketing

Kadence

full-time

Posted on:

Origin:  • 🇺🇸 United States • California, Utah

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Job Level

Lead

Tech Stack

SaltStackSQL

About the role

  • Define the marketing vision and annual plan; translate company goals into clear programs and targets
  • Own the marketing forecast and contribution to pipeline/ARR with monthly reviews
  • Hire, coach, and scale a high performing team across Performance/Growth, Content/Comms, Lifecycle and Events
  • Sharpen Kadence’s category narrative and positioning across buyer personas (Workplace/Real Estate, IT, HR, Operations)
  • Own kadence.co (conversion, messaging, SEO, UX) and all brand storytelling
  • Build and scale multi-channel demand engine (paid, organic/SEO, outbound email, content, ABM, webinars, events, community)
  • Scale account-based programs for enterprise and partner with Sales on territory plans and event support
  • Partner with Head of Growth on paid channels; iterate quickly on what works
  • Run lifecycle and adoption programs to increase MFU, activation, expansion, and NDR
  • Turn customers into advocates through references, case studies, reviews, and community
  • Own the data stack and dashboards (funnel, attribution, CAC/LTV, payback, ROI, velocity) and work with RevOps for performance insights
  • Maintain HubSpot alignment for airtight MQL→SQL→Opportunity handoffs

Requirements

  • 6+ years in B2B SaaS with ownership of brand + demand
  • Demonstrated ability to tie marketing to revenue (forecasting, attribution, CAC/payback, pipeline coverage)
  • ABM and enterprise motion experience
  • Strong people leader and cross functional operator; crisp communicator
  • Tools: HubSpot, GA4, LinkedIn/Google Ads, marketing automation & attribution platforms
  • Comfortable building the marketing stack appropriate to stage
  • Must be authorized to work in the U.S.