Marketing Campaign Manager
First American
Senior Marketing Automation Specialist – Campaigns
CAPTRUST
full-time
Posted on:
Origin: • 🇺🇸 United States
Visit company websiteJob Level
Senior
About the role
- Plan and execute all digital marketing automation campaigns partnering with brand and content teams
- Manage and oversee marketing events/campaigns ensuring alignment with business priorities, demand forecasts, and editorial strategy
- Utilize analytics to evaluate end-to-end customer experience across multiple channels and touch points
- Plan, execute, and measure experiments, conversion tests, and email A/B tests; manage testing calendar and advise on improvements
- Partner with SEO, paid media, marketing database, content strategy, and website development/optimization teams
- Measure and report performance of all digital marketing campaigns against ROI and KPIs
- Instrument conversion points and optimize user funnels to improve lead conversions
- Collaborate with agencies and vendor partners
- Use customer data such as web-behavior to drive message and content personalization
- Analyze the company’s digital marketing plan, identify strategic weaknesses, and recommend improvements
- Support field sales through the execution of email marketing programs
- Manage and oversee all aspects of marketing automation and analytics to promote the CAPTRUST brand and services
Requirements
- Bachelor’s degree or equivalent
- Minimum 5-7 years of B2B marketing communications experience (agency or in-house)
- Experience in business and technical writing
- Experience in data analysis and market research
- Project management experience
- Background in investments, wealth management, or finance is a plus
- Proficiency in marketing automation and CRM platforms such as Microsoft Dynamics and ClickDimensions
- Familiarity with project management and social media tools like Asana and Oktopost is a plus
- Solid knowledge of website analytics tools and other reporting platforms or ability to learn new marketing technologies
- Strong analytical skills and data-driven thinking
- Ability to plan, execute, and measure experiments and conversion tests
- Experience with email A/B testing and testing calendar management
- Ability to use customer data and web-behavior to drive personalization
- Ability to collaborate with agencies, vendors, and cross-functional marketing teams
- Superior written communication skills and good interpersonal communication skills
- Maintains extreme attention to detail, organized, accountable, coachable, and desire to learn
- Ability to consistently meet deadlines, work well in deadline-driven and stressful situations, and manage multiple simultaneous projects
