Lead, mentor, and develop a team of Go-to-Market professionals, fostering an inclusive culture and setting a high standard for autonomous delivery and performance
Define and execute the vision, strategy, and system for the Go-to-Market function, ensuring the team has the right tools and processes to deliver successfully
Oversee the development and execution of comprehensive GTM strategies for high-priority product releases, ensuring impacted users are prepared for and can adopt changes effectively
Serve as a primary point of contact for senior stakeholders, collaborating with partners to understand change impacts, identify dependencies, and align on tailored GTM strategies
Champion the GTM team's value and socialize its impact with Value Chain Partners and senior leadership
Own and evolve the GTM framework, including governance forums, processes, and playbooks, to ensure a standard of execution is reproducible for all product releases
Utilize Key Performance Indicators (KPIs) for communications, training, and channel success to measure the effectiveness of GTM strategies and drive continuous improvement
Manage stakeholder communications to increase transparency and mitigate risks proactively
Requirements
Bachelor's Degree or Military Experience
At least 4 years of experience in Product Operations, Product Marketing, or Change Management
At least 2 years of experience in a people leadership capacity (direct management, mentorship, peer coaching)
At least 4 years of experience with Microsoft Office or Google Suite
5+ years of experience managing change using Agile or Waterfall methodology (preferred)
3+ years of experience in people leadership (preferred)
Prosci or other change management certification or designation (preferred)
Demonstrated ability to influence senior leaders and stakeholders across multiple business functions (preferred)
Excellent verbal and written communication skills, with experience crafting data-driven narratives to influence stakeholders (preferred)