Canvas Worldwide

Brand Strategist, Auto

Canvas Worldwide

full-time

Posted on:

Location: California • 🇺🇸 United States

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Salary

💰 $69,000 per year

Job Level

JuniorMid-Level

About the role

  • Assist and support the development of strategic multimedia media plans
  • Be a steward of information and a resource for research that helps identify insights that inform strategic direction
  • Take the lead on individual projects and collaborate on daily business needs
  • Collaborate on media and marketing recommendations using a holistic media approach
  • Support the creation and maintenance of strategic and integrated client media plans and marketing recommendations
  • Utilize research and planning tools to help generate and support insights
  • Keep current pulse on digital platforms, tools, and trends
  • Focus on details and have strong data/rationale support recommendations
  • Have an intimate knowledge of the client’s brand
  • Work collaboratively with multiple groups both internally and externally (client and partner agencies)
  • Manage workflow and ensure process procedures are followed and manage expectations accordingly
  • Represent Canvas Worldwide professionally with clients and industry
  • Ensure that deadlines are met, including managing expectations internally
  • Manage accurate monthly budgets in conjunction with the Budget Manager
  • Provide oversight of Assistant Media Planner to ensure work is 100% error-free
  • Maintain proper documentation so information can be easily retrieved

Requirements

  • Bachelor's degree required
  • 2-4 years of experience in Media Strategy / Planning
  • Strong proficiency and knowledge of Microsoft Office products
  • MediaTools knowledge is a must
  • Familiarity with Competitive systems (AdViews/Kantar)
  • Working knowledge of Syndicated research tools (eg. MRI, Comscore, etc.)
  • Excellent written and verbal communication skills
  • Strong presentation skills, including experience building client decks and ability to communicate with internal managers and clients
  • A self-starter who can drive projects from start to finish
  • Must prioritize and handle multiple campaigns with flexibility and communicate priorities to assistant media planners
  • Strong organizational and analytical skills
  • Extremely detail-oriented and precise
  • Proven ability to maintain strong internal, external, and client relationships
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