VP, Land Strategy
TRACT
Brand Strategist, Auto
Canvas Worldwide
full-time
Posted on:
Origin: • 🇺🇸 United States • California
Visit company websiteSalary
💰 $69,000 per year
Job Level
JuniorMid-Level
About the role
- Assist and support the development of strategic multimedia media plans
- Be a steward of information and a resource for research that helps identify insights that inform strategic direction
- Take the lead on individual projects and collaborate on daily business needs
- Collaborate on media and marketing recommendations using a holistic media approach
- Support the creation and maintenance of strategic and integrated client media plans and marketing recommendations
- Utilize research and planning tools to help generate and support insights
- Keep current pulse on digital platforms, tools, and trends
- Focus on details and have strong data/rationale support recommendations
- Have an intimate knowledge of the client’s brand
- Work collaboratively with multiple groups both internally and externally (client and partner agencies)
- Manage workflow and ensure process procedures are followed and manage expectations accordingly
- Represent Canvas Worldwide professionally with clients and industry
- Ensure that deadlines are met, including managing expectations internally
- Manage accurate monthly budgets in conjunction with the Budget Manager
- Provide oversight of Assistant Media Planner to ensure work is 100% error-free
- Maintain proper documentation so information can be easily retrieved
Requirements
- Bachelor's degree required
- 2-4 years of experience in Media Strategy / Planning
- Strong proficiency and knowledge of Microsoft Office products
- MediaTools knowledge is a must
- Familiarity with Competitive systems (AdViews/Kantar)
- Working knowledge of Syndicated research tools (eg. MRI, Comscore, etc.)
- Excellent written and verbal communication skills
- Strong presentation skills, including experience building client decks and ability to communicate with internal managers and clients
- A self-starter who can drive projects from start to finish
- Must prioritize and handle multiple campaigns with flexibility and communicate priorities to assistant media planners
- Strong organizational and analytical skills
- Extremely detail-oriented and precise
- Proven ability to maintain strong internal, external, and client relationships
