Canvas Worldwide

Operations

• Lead the strategic development of programmatic media plans
• Design media strategies spanning CTV, display, video, and DOOH
• Build plans rooted in business objectives
• Translate client briefs into sophisticated programmatic plans
• Demonstrate mastery of the programmatic ecosystem
• Own the relationship between programmatic and the broader biddable ecosystem
• Build measurement frameworks that answer real business questions
• Partner closely with analytics and data science teams
• Maintain hands-on fluency across major DSP environments
• Provide technical direction on audience strategy
• Serve as the primary operational lead for the programmatic team
• Directly manage Directors and Associate Directors

VP, Programmatic Strategy – Operations

Financial Planning and Analysis

• responsible for day-to-day maintenance of Video Media schedules
• receive hands-on training that will prepare you for a career in multimedia buying
• learn the tools, terminology and decision making needed to be successful in planning and managing media investments
• develop a complete understanding of “the life of a commercial unit” (i.e., buying, tracking, billing, and posting)
• expected to establish strong relationships with both the outside vendors and the internal teams to ensure that all media buys are well-executed

Associate Media Buyer, National Investment – Auto

Data Analyst

• Develop data ‑ supported insights and performance summaries across recurring and ad ‑ hoc analytics deliverables
• Ensure all data ‑ gathering and tracking requirements are technically fulfilled prior to analysis
• QA data outputs to ensure accuracy, consistency, and alignment with established reporting frameworks
• Develop proficiency with all software and tools used for data/campaign analysis and reporting (e.g., platform reporting, dashboards, clean rooms, advanced analytics tools)
• Work closely with internal teams and external partners to gather inputs and contextual information to produce analytics deliverables
• Ensure that all deliverables deadlines are met, including involving all appropriate parties to manage expectations internally and externally, if necessary

Junior Data Analyst

Performance Marketing

• Ideate and plan Paid Social campaigns across relevant environments (Facebook/Instagram, Twitter, Pinterest, Linkedin, Snapchat)
• Translate client business goals and marketing objectives into digital objectives/strategies
• Prepare and present strategic media recommendations to client and agency management, including objectives, strategy, rationale, and all backup materials
• Keep abreast of current events, social/digital media trends and any target market industry trends that impact business
• Manage day-to-day paid social activity and ensure delivery to a consistently high standard, cost effective and in line with business targets
• Manage client media budgets including monthly forecasting of spend, pacing, and efficient delivery
• Continuous optimization of bid strategies and A/B testing of creative, ad unit, and landing pages to maximize conversion rates
• Implement 3rd party audiences as part of media buys, according to strategy; evaluate and test new ad units and audiences
• Provide reporting as needed through partners (Facebook/Twitter) or 3rd parties (Google Analytics, Omniture, Facebook FMPs, etc.)
• Manage and follow quality assurance checklists and adherence to brand guidelines (legal, privacy, content, etc.)
• Collaborate with Director, Paid Social in setting paid social strategies and developing appropriate media plans
• Supervise, guide and counsel Paid Social Specialists on all day-to-day activities and ensure that all processes are followed
• Train specialists in social media and marketing disciplines as well as the specifics of the client’s business and industry
• Assist in interviewing, hiring, training, mentoring, developing, and evaluating team members
• Foster integration & coordination between social and planning teams
• Develop and maintain strong relationships between agency team and partners

Supervisor, Paid Social

Brand Manager

• Assist in the development of strategic multimedia plans and marketing recommendations
• Work with the team in all phases of the planning process, including research, creation, implementation, and stewardship

Associate, Brand Strategy

Director

• Collaborate with client and agency leads to define and shape the overarching brand strategies
• Translate business objectives into clear, insight-driven strategic frameworks that inform media, creative, and cross-channel execution
• Continuously refine and improve strategic approaches and workflows to drive more effective, culture-led planning
• Apply a strong understanding of media fundamentals to develop and guide planning scenarios
• Serve as a trusted expert in the multicultural—Hispanic landscape
• Foster and lead collaboration across multiple internal and external teams
• Act as the connector across disciplines, ensuring all work aligns to a cohesive and culturally relevant narrative
• Evaluate scenarios and trade-offs, bringing a strategic lens to investment decisions and channel roles
• Identify and proactively resolve gaps across teams to maintain consistency, quality, and alignment
• Foster a team environment that supports growth, accountability, and continuous learning
• Promote an open and collaborative culture where diverse perspectives and ideas are encouraged
• Ensure the team is aligned and informed on broader client needs, priorities, and strategic direction
• Willingness to step into the details with direct reports to guide, problem-solve, and support execution
• Navigate high-pressure situations with composure while maintaining team morale and productivity

Associate Director, Media Strategy

• Work with Clients and Business leads to co-develop strategies that fully leverage programmatic media’s potential.
• Maintain strong knowledge in the sourcing, cultivation and evaluation the unique talent skillsets required to excel in the programmatic media management.
• Collaborate with Clients, the marketplace and Canvas internal teams on data-driven targeting and measurement strategies. Participate in partner evaluation and procurement processes in conjunction with Canvas data leads.
• Work with platform partners to develop strategic framework promoting innovation, intelligent utilization, efficient operation and constantly improving Canvas team member proficiency.
• Contribute to business development efforts crafting integrated strategies and leveraging expertise and capabilities of data-driven media.
• Serve as mentor to programmatic team, delivering guidance on business challenges and helping to remove barriers to team excellence.
• Educate internal and external teams on the programmatic landscape.
• Support the programmatic team in their collaboration with Clients and other Canvas teams, ensuring the team’s perspective and needs are reflecting in planning commitments.
• Continuously educate programmatic team members on the holistic media landscape and maintain currency with relevant marketplace developments.
• Work with direct investment teams to direct integrated approaches with programmatic to achieve client reach and frequency objectives.
• Work with platform partners and programmatic team members to ensure optimal campaign management operations.
• Leverage the empowerment of the leadership role to propose new ways of working that improve efficiency and team performance.

Associate Director, Programmatic

Marketing

• Provide admin support to the buying teams under assigned clients and markets
• Develop a working knowledge of client’s goals, guidelines, and strategies
• Training in the systems and tools of buying
• Become proficient in the pre-buy program and reports
• Call, obtain and upload station availabilities for group’s assigned markets
• Perform basic buying functions as instructed by your buyers
• Prepare stewardship of all buys and stay current with all department tools and research
• Order and monitor all confirm approved media buys
• Review and maintain approved makegoods and input into buy system
• Review with buyers all billing discrepancies and resolve in a timely manner
• Set-up and maintain any required reports as directed by buyer or Supervisor
• Work with buyers to learn buying and negotiation skills - receive hands on training that will prepare you for a career in media buying