Canvas Worldwide

Brand Manager

• Lead integrated brand communications across TV, CTV, digital video, social, audio, outdoor, and emerging platforms
• Build strategic frameworks that connect consumer insight, cultural intelligence, audience data, media investment, and measurement into a unified demand creation system
• Ensure brand strategy incorporates platform signals and data from across the modern marketing infrastructure
• Craft strategic narratives that articulate how communications drive brand growth, consideration, and demand
• Define, evolve, and be accountable for brand and signal based KPIs in partnership with analytics and performance teams
• Drive cross disciplinary collaboration across media, creative, strategy, and client teams to deliver integrated, consumer first plans
• Partner with creative agencies to shape innovative, culturally relevant, measurement ready ideas
• Champion progressive planning approaches, continuous experimentation, platform innovation and evolving data capabilities
• Align brand and performance strategies with performance marketing and analytics counterparts
• Serve as a senior strategic advisor to Genesis Marketing
• Maintain a strong perspective on media innovation, platform evolution, and modern measurement trends
• Lead and develop a high performing strategy team, fostering curiosity, collaboration, and analytical rigor

VP, Brand Strategy

• Mastermind global media plans—digital, TV, radio, and more—like a conductor with wi-fi.
• Shape the brand’s story using consumer insights, creative flair, and a sprinkle of data magic.
• Fuse brand and performance media for campaigns that are both smooth and accountable.
• Turn strategy into action—think audience targeting, smart bidding, and KPIs that actually matter.
• Craft and wrangle media deliverables: RFPs, plans, decks, flowcharts, budgets… basically, your creative toolkit.
• Keep campaigns running smoother than a fresh spreadsheet: decks, data pulls, reports, and reconciliations.
• Champion fresh media strategies and tech, partnering with the best in the biz to amp up results.
• Play team captain with Analytics, Ad Ops, Programmatic, Search, Social, and more—alignment for the win!
• Keep clients happy: updates, timelines, reviews, and handling curveballs like a pro.
• Mentor junior talent—help them level up in strategy and execution (plus a little career wisdom).

Associate Director, Brand Strategy – Digital Investment

Accounts Payable

• Process a high volume of invoices daily with accuracy and timeliness
• Ensure timely and accurate entry of invoices into the financial system
• Review, code, and process invoices, ensuring accurate account coding and proper documentation
• Manage and respond to vendor inquiries in a shared inbox environment
• Support daily Concur expense processing and clearing
• Support weekly check run preparation and payment processing activities
• Assist in resolving discrepancies in coordination with internal teams (Billing, Operations, Finance)
• Support vendor onboarding processes, including collection of W-9 documentation
• Assist with 1099 reporting preparation and related documentation as needed
• Follow established AP procedures to ensure accuracy and consistency in processing
• Support ongoing improvements to AP processes and workflows, adapting to changes in systems and procedures
• Assist with ad hoc projects as needed

Accounts Payable Specialist

• Lead Brand Strategy and Planning across multimedia channels
• Creation of clear and measurable objectives, strategies, and the approach to deliver on business objectives
• Drive collaboration across all disciplines (Strategy, Investment, Social, Performance Media, Analytics) to create integrated plans that make an impact on customers and deliver on client business objectives
• Leading innovation and progressive planning techniques by testing and learning through new opportunities, partners, and technology
• Oversee development of client presentations, designed to effectively bring the story of the media plan to life in strategic and engaging ways
• Ongoing and regular client service, communication and account management
• Active in the industry and community with a high level of knowledge and interest across media trends, opportunities, and the landscape

Freelance Director, Brand Strategy

Director

• autonomously manage assigned clients ensuring business needs are being met while supporting department and agencywide initiatives
• serve as support to the senior members of the team on department or companywide initiatives
• set and achieve both short-term and long-term goals
• manage direct reports and assigned teams with little to no guidance
• act as role model and mentor to junior staff
• inspire creativity within the department
• guide the team in strategy development
• oversee and assist teams in building client ready decks
• participate in strategy development meetings
• advise team on negotiations and troubleshooting

Freelance Director – Out of Home

Vice President

• Act as the primary planning lead, working with our Decision Road strategy team, analytics, and activation team to build comprehensive, full journey audience and channel plans
• Maps priority audiences across the journey to key business objectives, building integrated audience frameworks connected to larger measurement and outcome targets
• Leads team in data-driven channel planning work, building client-facing recommendations on the best allocation of budgets across all channels to reach objectives
• Partners with analytics to ensure channel and audience frameworks are built based on latest performance data
• Partners with Sports and Culture/Content teams to build unified briefs laddering tentpole programs to overarching channel plans
• Sustain trusted, productive working relationships with senior client leads to encourage future growth and profitability.
• Maintains a deep knowledge of the client’s business challenges and opportunities and is considered a vital extension of their team.
• Develops strong working relationships with client’s other agency partners including Creative, PR, Experiential, etc. as needed.
• Leverages industry experience and internal Agency relationships to develop points of view on the media landscape, including trends, best practices, media innovations, competitive activities, etc.
• Partners with internal agency staff to provide strategic support and guidance for clients.
• Manages budgets for clients, ensuring clear visibility into spending, pacing, and tracking budget changes across teams
• Attends appropriate business/social functions that enhance the image of the Agency, reveal growth opportunities or solidify Client relationships.
• Partners with analytics on post-campaign analysis and reporting, translating results into actionable recommendations for future initiatives.
• Mentor and inspire cross-functional teams, fostering collaboration among strategy, investment, analytics, and creative groups.
• Build strong relationships with media vendors, publishers, and technology partners to maximize campaign impact.
• Ensure ongoing training and development for team members in media strategy and execution.
• Serve as the senior point of contact for client media strategy, providing thought leadership and proactive recommendations.

SVP – Audience & Channel Planning

Performance Marketing

• Manage day-to-day campaign performance and analysis working with junior-level Analysts/Specialists and the Media Director
• Perform research to understand audiences and their behaviors
• Use data and in-campaign trends to identify opportunities for expanding or optimizing campaigns
• Evaluate creative ads for platform specifications and advise client-lead creative team on best practices
• Accurately traffic, upload, and QA ads, targeting parameters and landing page URLs
• Perform account diagnostic checks, inclusive of providing daily pacing updates
• Run reports as scheduled and as needed, based on client-partner requests
• Monitor campaigns to ensure proper pacing, avoid under- or over-spend, traffic abnormalities, and additional opportunities
• Provide optimization recommendations in an on-going capacity
• Stay on top of the latest trends in tools, technology, Ad Products and more broadly social media platforms
• Thru research, assist in the development of Audience worksheets and help organize into a cohesive strategic campaign to then present/review with clients for approval
• Based on client-goals, identify audience parameters, key ad units, KPIs, bid and objective types, budget allocations and other campaign controls to ensure all Social & Search campaigns perform according to the brief and delivers on the measurement plan
• Be the day-to-day point person for partner vendors and client teams alike, managing email comms and working closely with the Media Director to facilitate