Canvas Worldwide

Vice President

• Act as the primary planning lead, working with our Decision Road strategy team, analytics, and activation team to build comprehensive, full journey audience and channel plans
• Maps priority audiences across the journey to key business objectives, building integrated audience frameworks connected to larger measurement and outcome targets
• Leads team in data-driven channel planning work, building client-facing recommendations on the best allocation of budgets across all channels to reach objectives
• Partners with analytics to ensure channel and audience frameworks are built based on latest performance data
• Partners with Sports and Culture/Content teams to build unified briefs laddering tentpole programs to overarching channel plans
• Sustain trusted, productive working relationships with senior client leads to encourage future growth and profitability.
• Maintains a deep knowledge of the client’s business challenges and opportunities and is considered a vital extension of their team.
• Develops strong working relationships with client’s other agency partners including Creative, PR, Experiential, etc. as needed.
• Leverages industry experience and internal Agency relationships to develop points of view on the media landscape, including trends, best practices, media innovations, competitive activities, etc.
• Partners with internal agency staff to provide strategic support and guidance for clients.
• Manages budgets for clients, ensuring clear visibility into spending, pacing, and tracking budget changes across teams
• Attends appropriate business/social functions that enhance the image of the Agency, reveal growth opportunities or solidify Client relationships.
• Partners with analytics on post-campaign analysis and reporting, translating results into actionable recommendations for future initiatives.
• Mentor and inspire cross-functional teams, fostering collaboration among strategy, investment, analytics, and creative groups.
• Build strong relationships with media vendors, publishers, and technology partners to maximize campaign impact.
• Ensure ongoing training and development for team members in media strategy and execution.
• Serve as the senior point of contact for client media strategy, providing thought leadership and proactive recommendations.

SVP – Audience & Channel Planning

Performance Marketing

• Manage day-to-day campaign performance and analysis working with junior-level Analysts/Specialists and the Media Director
• Perform research to understand audiences and their behaviors
• Use data and in-campaign trends to identify opportunities for expanding or optimizing campaigns
• Evaluate creative ads for platform specifications and advise client-lead creative team on best practices
• Accurately traffic, upload, and QA ads, targeting parameters and landing page URLs
• Perform account diagnostic checks, inclusive of providing daily pacing updates
• Run reports as scheduled and as needed, based on client-partner requests
• Monitor campaigns to ensure proper pacing, avoid under- or over-spend, traffic abnormalities, and additional opportunities
• Provide optimization recommendations in an on-going capacity
• Stay on top of the latest trends in tools, technology, Ad Products and more broadly social media platforms
• Thru research, assist in the development of Audience worksheets and help organize into a cohesive strategic campaign to then present/review with clients for approval
• Based on client-goals, identify audience parameters, key ad units, KPIs, bid and objective types, budget allocations and other campaign controls to ensure all Social & Search campaigns perform according to the brief and delivers on the measurement plan
• Be the day-to-day point person for partner vendors and client teams alike, managing email comms and working closely with the Media Director to facilitate

Supervisor, Paid Social – MGM

Data Analyst

• Responsible for producing reporting deliverables, insights, and analytical narratives to support and inform strategic decision-making by Strategy and Investment teams
• Prepare recurring and ad hoc reporting deliverables surrounding campaign performance
• Develop vital data-supported insights for all analytics deliverables
• Ensure that all data-gathering requirements for campaigns are technically fulfilled
• Be the ultimate gatekeeper of accuracy and quality of all data for analysis
• Develop proficiency with all software and tools used for data/campaign analysis and reporting
• Work collaboratively with multiple groups both internally and externally (client and creative agency) to obtain all necessary information to produce analytics deliverables
• Ensure all deliverables deadlines are met, including involving all appropriate parties to manage expectations internally and externally

Senior Data Analyst

Analyst

• Responsible for producing reporting deliverables, insights, and analytical narratives to support and inform strategic decision-making by Strategy and Investment teams
• Prepare recurring and ad hoc reporting deliverables surrounding campaign performance
• Develop vital data-supported insights for all analytics deliverables
• Ensure that all data-gathering requirements for campaigns are technically fulfilled
• Be the ultimate gatekeeper of accuracy and quality of all data for analysis
• Work collaboratively with multiple groups both internally and externally (client and creative agency) to obtain all necessary information to produce analytics deliverables
• Ensure that all deliverables deadlines are met
• Effectively communicate all performance analysis/insights into an easily understood narrative for internal and external stakeholders

Senior Analyst

Director

• Oversee all local investment and maintenance for respective accounts.
• Work closely with planning team to develop ideas and buying strategies to meet client needs.
• Assess vendor proposals and provide POV’s.
• Establish day-to-day workload, timelines, and procedures for buying staff.
• Ensure that all account maintenance functions are performed accurately and on a timely basis.
• Check buys for strategy and guideline compliance.
• Issue buys to client and strategy teams.
• Maintain accurate account of buys, budgets, revision, credits.
• Performance Tracking of accounts while buys are on air.
• Manage and monitor clearance of discrepancies and timely payments by the group on a timely basis.
• Oversee final posts, rationale to client.
• CPM development.
• Team Leadership - Interview, train, review, and mentor staff.
• Develop market conditions and advise supervisors of any relevant market changes.
• Build and maintain strong relationships with TV and radio stations, leveraging these partnerships to negotiate favorable terms and secure added value for clients.
• Keep abreast of recent technologies, audience measurement tools, and media buying software to enhance efficiency and effectiveness in TV and radio media buying.

Director, Local TV/Radio Media Buying

• Develop and implement analytics strategies to support marketing campaigns and advertising initiatives
• Craft compelling data storytelling/ narratives for mid to senior-level stakeholders
• Establish measurement frameworks and lead client-specific learning agendas
• Identify and prioritize advanced analytics and measurement solutions to drive business outcomes. Including market mix modeling, attribution, forecasting, segmentation, incrementally testing, and other advanced analytical methodologies.
• Be visible and regular in providing relevant thought leadership deliverables to clients and key Canvas stakeholders
• Translate complex data findings and recommendations to senior leadership and key stakeholders into business impact
• Work closely with marketing teams, advertisers, and other stakeholders to understand their needs and provide data-driven solutions.
• Drive innovation in data standards, automation tools, and analytics techniques to enhance marketing effectiveness.
• Maintain currency and understanding of important industry topics in the marketing analytics field.
• Lead, mentor, and grow an analytics team, fostering a collaborative and innovative work environment.
• Oversee the collection, analysis, and visualization of data across various platforms to generate actionable insights.

VP, Analytics – Autos

• Support your team in developing campaign plans and strategies based on client briefs
• Provide updates for deliverables & re-prioritize tasks as needed
• Maintain status sheets, development of meeting recaps, content calendars, etc.
• Assist in thoroughly QAing campaigns ahead of launch
• Monitor campaign pacing on a daily basis
• Collaborate with team members to update bids and manage campaign optimizations
• Prioritize day-to-day tasks across titles, phases and campaigns
• Work with your immediate team to manage post-campaign reconciliation and billing
• Participate in team brainstorms to kick-off plan and consideration set development
• Conduct audience research to identify opportunities for new and existing campaigns
• Assist in the creation and presentation of media specific documents such as media plans, platform innovations and wrap reports
• Meet with vendors to stay on top of marketplace changes and begin to cultivate relationships within the industry
• In collaboration with the Search & Social Specialist, pull reporting to inform media recommendations (platform, placement, creative, etc.)

Associate, Paid Social & Search

• Manage day-to-day campaign performance and analysis working directly with the team's Media Director
• Perform research to understand audiences and their behaviors
• Use data and in-campaign trends to identify opportunities for expanding or optimizing campaigns
• Evaluate creative ads for platform specifications and advise client-lead creative team on best practices
• Accurately traffic, upload, and QA ads, targeting parameters and landing page URLs
• Perform account diagnostic checks, inclusive of providing daily pacing updates
• Review & present findings internally to build recommendations in an on-going capacity
• Monitor campaigns to ensure proper pacing, avoid under- or over-spend, traffic abnormalities, and additional opportunities
• Stay on top of the latest trends in tools, technology, Ad Products and more broadly social media platforms
• Through research, assist in the development of Audience worksheets and help organize into a cohesive strategic campaign to then present/review with clients for approval
• Based on client-goals, identify audience parameters, key ad units, KPIs, bid and objective types, budget allocations and other campaign controls to ensure all Social & Search campaigns perform according to the brief and delivers on the measurement plan