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Specialist, Paid Social
Canvas WorldwideSpecialist in Paid Social developing expertise in media campaigns across various social platforms for clients like Hyundai and McDonald’s. Collaborating with teams to optimize performance and provide strategic insights.
About the role
Key responsibilities & impact- Focus on developing a deep understanding and expertise in Social Media – specifically paid media across Meta, TikTok, Snap, Pinterest, Reddit, YouTube and Search
- Assist the larger team to execute paid media tactics, optimize campaigns and manage budgets
- Work closely with the Director to analyze performance and extrapolate findings to help make media recommendations to share both internally and with the client
- Monitor campaigns to ensure proper pacing, avoid under- or over-spend, traffic abnormalities, and additional opportunities
- Stay on top of the latest trends in tools, technology, Ad Products and more broadly social media platforms
- Identify audience parameters, key ad units, KPIs, bid and objective types, budget allocations and other campaign controls to ensure all Social & Search campaigns perform according to the brief and delivers on the measurement plan
Requirements
What you’ll need- Bachelor's Degree Preferred
- 1+ years of experience working in PAID social media
- Hands-on experience with top Social Media platforms
- Proven ability to drive projects from start to finish
- Excellent written and verbal communication skills
- Strong organizational and analytical skills
- Excellent time management skills and ability to follow through
- Extremely detail-oriented
- Possess a strong and proven ability to prioritize and handle multiple tasks with flexibility and communicate priorities to Supervisor
- High level proficiency and knowledge of Microsoft Office products as well as planning tools
Benefits
Comp & perks- generous medical, dental, vision, pet insurance, commuter benefits
- disability and life insurance coverage
- 401(k) matching
- up to 14 holidays per year
- a “Do Good Day”
- unlimited PTO
- employee social and wellness events
- a DEI Council
- auto purchase rebate program
- monthly wellness allowance
- in-office amenities such as fresh kombucha and an in-house barista
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
Paid MediaCampaign ManagementKPI AnalysisAudience TargetingBudget Allocation
Soft Skills
Excellent Communication SkillsStrong Organizational SkillsDetail-OrientedTime ManagementFlexibility