Associate Director, Data Analytics

Canvas Worldwide

Associate Director of Analytics overseeing measurement strategies for QSR clients at Canvas Worldwide. Connecting media investments to consumer behavior and business outcomes through advanced analytics and insights.

Posted 7/16/2026full-timeNew York City • New York • 🇺🇸 United StatesSenior💰 $120,000 - $130,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in marketing analytics and advanced measurement methodologies, including Marketing Mix Modeling and Attribution. Capable of translating complex data insights into actionable business strategies while effectively communicating with stakeholders.

Highest-signal resume keywords

Marketing AnalyticsMarketing Mix ModelingAttributionSQLTableau

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Marketing AnalyticsAdvanced MeasurementMedia EffectivenessConsumer InsightsMarketing Mix ModelingIncrementality TestingAttributionBrand LiftCausal Measurement MethodologiesExperimentation

Soft Skills

Data Driven StorytellingPresentation SkillsExecutive CommunicationTeam ManagementMentoring

Tools & Technologies

SQLTableauPower BINielsenCircanaDISQOKantarVideoAmpISpotSamba TV

Industry Keywords

QSRMeasurement EcosystemConsumer BehaviorBusiness OutcomesOptimizationBusiness Growth

Tech Stack

Tools & technologies

SQLTableau

About the role

Key responsibilities & impact

serve as the day-to-day analytics lead for QSR client
operationalize a measurement ecosystem connecting media investments to consumer behavior and business outcomes
execute measurement strategies supporting planning, optimization, and business growth
oversee advanced measurement initiatives including marketing mix modeling, incrementality testing, attribution, brand lift, and consumer research
influence internal teams and stakeholders through data driven storytelling

Requirements

What you’ll need

Bachelor's degree in Statistics, Economics, Mathematics, Analytics, Marketing, or related field; Master's degree preferred
5-7 years of experience in marketing analytics, advanced measurement, media effectiveness, or consumer insights
Understanding of MMM, attribution, incrementality testing, experimentation, brand lift, and causal measurement methodologies
Experience with SQL, Tableau, Power BI, or similar analytics and visualization tools
Familiarity with leading measurement providers including Nielsen, Circana, DISQO, Kantar, VideoAmp, iSpot, Samba TV, or similar platforms
Strong presentation, storytelling, and executive communication skills are a must
Proven experience managing and developing junior analytics talent
Ability to translate complex analytical findings into clear business recommendations

Benefits

Comp & perks

generous medical, dental, vision, pet insurance, commuter benefits
disability and life insurance coverage
401(k) matching
up to 14 holidays per year
a “Do Good Day”
unlimited PTO
employee social and wellness events
a DEI Council
auto purchase rebate program
monthly wellness allowance