Caju

Marketing

• Lead and develop the Customer Marketing team with a focus on B2B growth
• Foster a continuous growth mindset within the Customer Marketing team
• Intentionally build and cultivate productive relationships with key stakeholders, strengthening the function’s role at Caju
• Structure and evolve the area’s pillars: customer journey orchestration, product awareness, product adoption, and customer relationships
• Develop initiatives that expand understanding, adoption, and usage of Caju’s products across the customer base
• Design relationship programs and value-generation initiatives for customers
• Collaborate closely with Product, Product Marketing, CRM, Customer Success, and Revenue teams
• Establish governance and processes for customer communications
• Define and monitor adoption, engagement, and opportunity metrics across the customer base.

Customer Marketing Coordinator