Senior Customer Success Manager, Financial Services
Highspot
Spark
Job Level
Mid-LevelSenior
Tech Stack
Spark
About the role
- Drive bold, high-impact acquisition campaigns across the BT business brands in the UK.
- Shape creative concepts, orchestrate media plans and deliver insightful campaign reporting.
- Identify and optimise key customer touchpoints, especially at the top and middle of the funnel.
- Champion end-to-end creative consistency and seamless execution working with creative agencies and internal teams.
- Harness customer insights to inform go-to-market strategies and craft resonant stories.
- Lead creation and execution of innovative through-the-line campaigns driving awareness through to consideration and purchase across channels.
- Maximise demand generation and lead quality through the full marketing mix.
- Optimise campaign budgets and resources to deliver strong ROI in partnership with the Senior Campaign Manager.
- Manage agency relationships and collaborate with channel, digital, and field marketing teams to maintain brand consistency.
- Provide strategic recommendations based on performance, insights, and expected outcomes.
- Guide and support Campaign Professionals to ensure successful delivery of assigned campaigns.
- Regular travel to London (if not based there) and to shoot locations/offsite (normally Manchester/London) when required.
- Collaborate with key strategic partners to underpin business and marketing priorities.
Requirements
- Strong experience in ATL (Above the Line) and brand campaigns with a comprehensive knowledge across the full marketing channel mix.
- Strong commercial acumen and business awareness.
- Exceptional organisational and planning abilities, with a sharp eye for detail and accuracy.
- Proven ability to craft clear, compelling written content tailored to diverse audiences and objectives.
- Strong relationship-building skills with internal and external stakeholders, including senior leadership.
- Resilient and adaptable, thriving in fast-paced, high-pressure environments.
- Strategic thinker with the ability to analyse market trends, competitor activity, and customer insights to inform effective marketing strategies.
- Customer-centric mindset, translating insights into relevant and resonant messaging.
- Deep understanding of brand and campaign development, with the ability to produce engaging content that communicates features, benefits, and value.
- Proficient in data analysis and reporting, with the ability to interpret key performance indicators (e.g. CTR, ROI, CPM, conversion rates) to measure success.
- Confident in using data to inform decisions and drive continuous improvement.
- Previous experience in a B2B environment, ideally within a marketing team (desirable)
