Brand & Campaign Manager
Doctify
Performance Marketing Manager
Sand & Sky
full-time
Posted on:
Location Type: Hybrid
Location: London • 🇬🇧 United Kingdom
Visit company websiteJob Level
JuniorMid-Level
About the role
- Develop, implement, and manage holistic performance marketing strategies across multiple channels, including (but not limited to) Paid Social (Meta, TikTok, Pinterest, etc.) and Paid Search (Google Ads, Bing Ads).
- Drive significant growth and scale performance specifically on TikTok, leveraging a deep understanding of the platform's algorithm, trends, and ad formats.
- Own the performance metrics – meticulously track, analyze, and report on campaign performance across all channels, focusing on key KPIs such as CPA, ROAS, CTR, Conversion Rate, LTV, and overall business growth.
- Manage significant advertising budgets effectively across channels, ensuring optimal allocation and return on investment to achieve aggressive growth targets.
- Conduct rigorous A/B and multivariate testing on ad creatives, copy, landing pages, audiences, bidding strategies, and channel mix to continuously optimise performance.
- Utilise advanced audience insights, segmentation, and targeting strategies to reach and acquire high-value customer segments across different platforms.
- Collaborate closely with our creative team to develop compelling, on-brand ad creatives, specifically tailored for short-form video formats like TikTok, and landing page experiences that resonate with our target audience and drive action.
- Work cross-functionally with the e-commerce, brand, and analytics teams to ensure seamless integration of performance marketing efforts with overall business objectives, product launches, and the customer journey.
- Stay ahead of the curve on the latest platform updates, advertising trends, privacy changes, and best practices across the entire digital marketing landscape, with a keen eye on emerging social platforms.
- Implement and refine tracking, analytics, and attribution models to accurately measure the cross-channel impact of performance marketing efforts.
- Provide strategic recommendations for scaling successful campaigns, exploring new channels, and innovating our performance marketing approach.
- Manage relationships with external agencies or platform representatives where applicable.
Requirements
- Minimum 2 years of hands-on experience managing and scaling performance marketing campaigns across multiple paid digital channels (including significant experience in Paid Social) with a proven track record of delivering strong ROI, specifically in an e-commerce or DTC environment.
- Proven expertise in scaling performance specifically on TikTok Ads, demonstrating a deep understanding of the platform's nuances, creative best practices, and ad formats.
- In-depth knowledge and practical experience with major advertising platforms like Meta Ads Manager and Google Ads are essential.
- Experience with Pinterest Ads, Display networks, or Affiliate platforms is a strong advantage.
- Demonstrable experience with significant budget management and a focus on performance-based marketing metrics and profitability.
- Strong analytical skills with the ability to interpret complex data sets from various sources, extract actionable insights, and make strategic, data-driven decisions.
- Proficiency in using analytics tools such as Google Analytics, Google Tag Manager, and platform-specific analytics.
- A proactive, results-oriented, and innovative mindset with a passion for continuous testing, learning, and pushing boundaries in performance marketing.
- Ability to thrive and adapt in a fast-paced, dynamic, and sometimes ambiguous environment.
Benefits
- Flexible work arrangements
- Professional development opportunities
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
performance marketingA/B testingmultivariate testingaudience segmentationdata analysiscampaign performance trackingROI optimizationad creative developmentbudget managementdigital marketing metrics
Soft skills
analytical skillsresults-orientedinnovative mindsetcollaborationadaptabilitystrategic decision-makingproactive approachcommunicationcreativityproblem-solving
