Sand & Sky

Influencer Marketing

• Develop and lead full-funnel influencer marketing strategies across TikTok, Instagram, and YouTube—that align with brand priorities, product launches, and social trends.
• Stay deeply in tune with TikTok and Instagram culture, spotting viral trends and content opportunities to translate into creative and impactful influencer moments.
• Identify and nurture strong relationships with creators and talent managers across beauty, skincare, and lifestyle categories, building a high-impact influencer roster.
• Own end-to-end management of influencer activations from briefing, coordination, and approvals to content delivery and post-campaign reporting.
• Lead influencer gifting and organic seeding programs, ensuring consistent buzz and earned media visibility across social platforms.
• Work closely with social, content, CRM, and paid media teams to amplify influencer content across all touchpoints and ensure alignment across marketing efforts.
• Ensure influencer output is visually cohesive, culturally relevant, and on-brand while also delivering measurable value.
• Manage influencer and media databases, content calendars, and real-time media monitoring to track and report coverage and mentions.
• Monitor campaign results, track KPIs, and extract actionable insights to optimize future activity and drive continuous improvement.
• Oversee the influencer marketing budget, ensuring efficient allocation, performance-based decision-making, and high ROI.

Influencer Marketing Manager

Account Manager

• Manage and grow relationships with UK retail partners, acting as the key day-to-day contact.
• Support the Global Head of Sales in delivering the retail growth strategy for the UK market.
• Analyse sales performance (sell-in and sell-through) to identify opportunities for growth and improvement.
• Partner with internal marketing and design teams to deliver assets and activations tailored for UK retailers.
• Collaborate with retailers on joint business plans, promotional calendars, and in-store/online activations.
• Monitor competitor activity across UK retailer platforms to identify market opportunities and trends.
• Ensure timely and accurate reporting to retailers and internal stakeholders.

Junior National Account Manager, Beauty Retail

Ecommerce

• Own the eCommerce campaign calendar, ensuring all onsite activity aligns with broader marketing plans and brand initiatives.
• Manage product uploads, landing pages, banners, and content updates across Shopify Plus.
• Drive conversion rate optimisation (CRO) through regular audits to identify and fix leakage points across key customer journeys.
• Optimise site UX to reduce hesitation, friction, and bounce—enhancing navigation, layout, and checkout performance in collaboration with design/dev teams.
• Plan and execute A/B testing for key pages and user flows, iterating on offers, messaging, and pricing strategy to boost performance.
• Monitor and report on key eCommerce KPIs (conversion rate, AOV, traffic, revenue) and use insights to guide data-driven decisions.
• Maximise ROI from existing traffic through targeted user journeys, improved segmentation, and high-performing landing pages.
• Work closely with the performance marketing team to align landing pages with ads and ensure traffic from paid, organic, and email converts effectively.
• Develop, launch, and optimise email marketing campaigns, including newsletters, retargeting flows, and loyalty nurturing via Klaviyo.
• Use platforms like Google Analytics, Shopify Plus, and Klaviyo to uncover actionable insights and performance trends.
• Partner with creative and social teams to ensure consistent brand storytelling across all digital touchpoints.

Junior Ecommerce Manager

Performance Marketing

• Develop, implement, and manage holistic performance marketing strategies across multiple channels, including (but not limited to) Paid Social (Meta, TikTok, Pinterest, etc.) and Paid Search (Google Ads, Bing Ads).
• Drive significant growth and scale performance specifically on TikTok, leveraging a deep understanding of the platform's algorithm, trends, and ad formats.
• Own the performance metrics – meticulously track, analyze, and report on campaign performance across all channels, focusing on key KPIs such as CPA, ROAS, CTR, Conversion Rate, LTV, and overall business growth.
• Manage significant advertising budgets effectively across channels, ensuring optimal allocation and return on investment to achieve aggressive growth targets.
• Conduct rigorous A/B and multivariate testing on ad creatives, copy, landing pages, audiences, bidding strategies, and channel mix to continuously optimise performance.
• Utilise advanced audience insights, segmentation, and targeting strategies to reach and acquire high-value customer segments across different platforms.
• Collaborate closely with our creative team to develop compelling, on-brand ad creatives, specifically tailored for short-form video formats like TikTok, and landing page experiences that resonate with our target audience and drive action.
• Work cross-functionally with the e-commerce, brand, and analytics teams to ensure seamless integration of performance marketing efforts with overall business objectives, product launches, and the customer journey.
• Stay ahead of the curve on the latest platform updates, advertising trends, privacy changes, and best practices across the entire digital marketing landscape, with a keen eye on emerging social platforms.
• Implement and refine tracking, analytics, and attribution models to accurately measure the cross-channel impact of performance marketing efforts.
• Provide strategic recommendations for scaling successful campaigns, exploring new channels, and innovating our performance marketing approach.
• Manage relationships with external agencies or platform representatives where applicable.

Influencer Marketing Manager

Junior National Account Manager, Beauty Retail

Junior Ecommerce Manager

Performance Marketing Manager