Sand & Sky

Performance Marketing

• Develop, implement, and manage holistic performance marketing strategies across multiple channels, including (but not limited to) Paid Social (Meta, TikTok, Pinterest, etc.) and Paid Search (Google Ads, Bing Ads).
• Drive significant growth and scale performance specifically on TikTok, leveraging a deep understanding of the platform's algorithm, trends, and ad formats.
• Own the performance metrics – meticulously track, analyze, and report on campaign performance across all channels, focusing on key KPIs such as CPA, ROAS, CTR, Conversion Rate, LTV, and overall business growth.
• Manage significant advertising budgets effectively across channels, ensuring optimal allocation and return on investment to achieve aggressive growth targets.
• Conduct rigorous A/B and multivariate testing on ad creatives, copy, landing pages, audiences, bidding strategies, and channel mix to continuously optimise performance.
• Utilise advanced audience insights, segmentation, and targeting strategies to reach and acquire high-value customer segments across different platforms.
• Collaborate closely with our creative team to develop compelling, on-brand ad creatives, specifically tailored for short-form video formats like TikTok, and landing page experiences that resonate with our target audience and drive action.
• Work cross-functionally with the e-commerce, brand, and analytics teams to ensure seamless integration of performance marketing efforts with overall business objectives, product launches, and the customer journey.
• Stay ahead of the curve on the latest platform updates, advertising trends, privacy changes, and best practices across the entire digital marketing landscape, with a keen eye on emerging social platforms.
• Implement and refine tracking, analytics, and attribution models to accurately measure the cross-channel impact of performance marketing efforts.
• Provide strategic recommendations for scaling successful campaigns, exploring new channels, and innovating our performance marketing approach.
• Manage relationships with external agencies or platform representatives where applicable.

Performance Marketing Manager