Sand & Sky

Influencer Marketing

• Develop and lead full-funnel influencer marketing strategies across TikTok, Instagram, and YouTube—that align with brand priorities, product launches, and social trends.
• Stay deeply in tune with TikTok and Instagram culture, spotting viral trends and content opportunities to translate into creative and impactful influencer moments.
• Identify and nurture strong relationships with creators and talent managers across beauty, skincare, and lifestyle categories, building a high-impact influencer roster.
• Own end-to-end management of influencer activations from briefing, coordination, and approvals to content delivery and post-campaign reporting.
• Lead influencer gifting and organic seeding programs, ensuring consistent buzz and earned media visibility across social platforms.
• Work closely with social, content, CRM, and paid media teams to amplify influencer content across all touchpoints and ensure alignment across marketing efforts.
• Ensure influencer output is visually cohesive, culturally relevant, and on-brand while also delivering measurable value.
• Manage influencer and media databases, content calendars, and real-time media monitoring to track and report coverage and mentions.
• Monitor campaign results, track KPIs, and extract actionable insights to optimize future activity and drive continuous improvement.
• Oversee the influencer marketing budget, ensuring efficient allocation, performance-based decision-making, and high ROI.

Influencer Marketing Manager