Director of Product, Growth

Brigit

full-time

Posted on: 9/13/2025

Origin: • 🇺🇸 United States • New York

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💰 $190,000 - $225,000 per year

Lead

About the role

Own the growth strategy for the product, aligning acquisition, activation, upgrade, and retention goals with company OKRs
Optimize the onboarding journey to maximize conversion from app install through a user’s first-time experience with Brigit’s products: Instant Cash, Credit Builder, and our new Line of Credit offering
Collaborate with the Marketing and Partnerships teams to improve paid and organic acquisition performance through landing pages, referrals, and integrated marketing technology
Identify and scale monetization opportunities through pricing, subscription, and value-added services
Improve retention and reactivation through personalized lifecycle messaging, feature adoption campaigns, and in-product user experience
Mentor and develop PMs within the growth team, fostering a culture of data-informed decision-making and rapid iteration
Balance growth and customer trust by ensuring product changes align with our mission and regulatory obligations

8+ years of product management experience, including 3+ years in growth or lifecycle-focused product roles
Proven success leading growth strategies in a B2C fintech or subscription environment
Deep experience with A/B testing, funnel optimization, and data analytics tools (e.g., Amplitude, Mode)
Strong understanding of mobile product development, especially in high-frequency use cases
Excellent business judgment with an ability to prioritize between quick wins and long-term bets
Empathy for customers with financial stress and a desire to create responsible, mission-aligned growth
Bonus: Experience in cash advance, lending, or other regulated financial products
Ability to live in the New York City area and work onsite 4–5 days per week
Application asks whether candidate will require employer sponsorship to work in the US now or in the future