Nielsen

Sales Manager, CPG & Retail

Nielsen

full-time

Posted on:

Origin:  • 🇺🇸 United States

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Salary

💰 $128,700 - $239,140 per year

Job Level

SeniorLead

About the role

  • Lead go-to-market strategy for the CPG/Retail vertical, selling Nielsen’s audience measurement solutions to top U.S. advertisers
  • Start as a player-coach, directly manage high-value accounts and build a team of Account Executives
  • Drive strategic revenue growth and expand relationships with CMOs, Heads of Media, and Digital/Analytics leaders across major CPG/Retail brands
  • Collaborate cross-functionally with Nielsen’s agency, product, solution consulting, and marketing teams to deliver holistic client solutions
  • Manage forecasting and pipeline using Salesforce and tools such as SalesLoft, ZoomInfo, and LinkedIn Sales Navigator
  • Track progress against goals and KPIs; influence internal stakeholders with data-driven updates
  • Represent client feedback to shape go-to-market strategy, product roadmap, and client success models

Requirements

  • 7–10+ years of experience in enterprise sales, preferably in data, measurement, SaaS, or media/advertising solutions
  • At least 3+ years selling into CPG/Retail accounts and at least 2+ years managing a team
  • Existing network and deep understanding of the CPG/Retail ecosystem, including its advertising and digital marketing maturity
  • Proven player-coach who thrives in a hands-on sales role while building and mentoring sales talent
  • Consistently exceeded quota in high-value sales environments and can navigate complex, multi-stakeholder sales cycles
  • Consultative sales approach using insights and storytelling to influence senior stakeholders
  • Proficient with Salesforce, SalesLoft, LinkedIn Navigator and ZoomInfo to drive productivity and reporting accuracy