Senior Sales Enablement Specialist
Stepful
Manager, Sales – Retail Media Networks
Nielsen
full-time
Posted on:
Location: 🇺🇸 United States
Visit company websiteSalary
💰 $128,700 - $239,140 per year
Job Level
SeniorLead
About the role
- The Retail Media industry is a rapidly growing sector, where retailers leverage their digital platforms and customer data to offer advertising opportunities to brands, is undergoing significant transformation
- Lead Nielsen's go-to-market strategy for the Retail Media vertical, selling our Audience Measurement solutions to top U.S. advertisers
- Initially a player-coach, directly manage high-value accounts while building and mentoring a team of Account Executives to scale growth across the sector
- Build and expand trusted relationships with CMOs, Heads of Media, and Digital/Analytics leaders across major Retail Media brands
- Lead cross-functional engagement with Nielsen's agency, product, solution consulting, and marketing teams to deliver holistic client solutions
- Operational & Sales Excellence: Manage accurate forecasting and pipeline development using Salesforce and tools such as SalesLoft, ZoomInfo, and LinkedIn Sales Navigator
- Ensure all stages of the sales funnel are managed effectively, with rigorous attention to qualification, progression, and closing
- Track and communicate progress against goals and KPIs; influence internal stakeholders with data-driven updates
- Partner & Collaborate Across the Business: Act as the voice of the Retail Media client within Nielsen—sharing market feedback to shape go-to-market strategy, product roadmap, and client success models
- Partner with agency sales, solution engineering, client success, and vertical marketing to ensure consistency in messaging, approach, and delivery
Requirements
- 7–10+ years of experience in enterprise sales, preferably in data, measurement, SaaS, or media/advertising solutions, with at least 3+ years selling into Retail Media accounts and at least 2+ years managing a team
- Existing network and deep understanding of the retail media space, including its advertising and digital marketing maturity
- Proven player-coach who thrives in a hands-on sales role while also building and mentoring sales talent
- Consistently exceeded quota in high-value sales environments and can navigate complex, multi-stakeholder sales cycles
- Brings a consultative sales approach, using insights and storytelling to influence senior stakeholders
- Proficient with Salesforce, SalesLoft, LinkedIn Navigator and ZoomInfo to drive productivity and reporting
