Influencer Marketing

• Drive the Earned function across priority market United Kingdom (UK), and potentially other territories including Growth Markets like the United Arab Emirates (UAE) and Kingdom of Saudi Arabia (KSA).
• Build and execute innovative PR and influencer programs that deliver against Sonos’ Earned objectives—fueling brand trust and relevance, driving cultural impact, and contributing to business growth.
• Localize global strategies for maximum cultural resonance and activate world-class product and feature launches (NPIs/NFIs).
• Sustain ongoing storytelling and shape Sonos’ presence in lifestyle, music, and tech culture.
• Support global initiatives and contribute insights back into the global Earned strategy.
• Report to the Head of EMEA PR and Influencer and act as the key driver of cultural storytelling in your markets.
• Lead earned and influencer efforts in the UK and work closely with distributor partners and their agencies in Growth Markets to align priorities and execution.
• Run an efficient always-on press office including seeding, seasonal/cultural moments, brand storytelling, and business/campaign announcements.
• Manage influencer and creator programs from always-on relationship building to campaign-specific collaborations.
• Lead media and influencer events, overseeing logistics, tech setup, spokesperson prep, supplier management, guest list curation, and agency support.
• Cultivate deep relationships with media, influencers, tastemakers, and cultural partners; build the right ecosystem of agencies, vendors, and creators across the region.
• Track, measure, and report impact, working with global/regional teams to demonstrate clear ROI and learnings from earned initiatives.

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