Drive the Earned function across priority market United Kingdom (UK), and potentially other territories including Growth Markets like the United Arab Emirates (UAE) and Kingdom of Saudi Arabia (KSA).
Build and execute innovative PR and influencer programs that deliver against Sonos’ Earned objectives—fueling brand trust and relevance, driving cultural impact, and contributing to business growth.
Localize global strategies for maximum cultural resonance and activate world-class product and feature launches (NPIs/NFIs).
Sustain ongoing storytelling and shape Sonos’ presence in lifestyle, music, and tech culture.
Support global initiatives and contribute insights back into the global Earned strategy.
Report to the Head of EMEA PR and Influencer and act as the key driver of cultural storytelling in your markets.
Lead earned and influencer efforts in the UK and work closely with distributor partners and their agencies in Growth Markets to align priorities and execution.
Run an efficient always-on press office including seeding, seasonal/cultural moments, brand storytelling, and business/campaign announcements.
Manage influencer and creator programs from always-on relationship building to campaign-specific collaborations.
Lead media and influencer events, overseeing logistics, tech setup, spokesperson prep, supplier management, guest list curation, and agency support.
Cultivate deep relationships with media, influencers, tastemakers, and cultural partners; build the right ecosystem of agencies, vendors, and creators across the region.
Track, measure, and report impact, working with global/regional teams to demonstrate clear ROI and learnings from earned initiatives.
Requirements
Minimum of 6-8 years PR experience working at an international company/client/agency, in the consumer electronics, lifestyle or entertainment industry.
Bachelor degree (or equivalent experience).
Strong understanding of the local media, cultural and influencer landscape.
Ability to thrive in a fast-paced environment and manage multiple projects simultaneously.
Ability to build relationships cross-functionally and across different time zones.
Ability to balance critical thinking with tactical execution.
Excellent writing and communications skills.
Proficient in: Google Suite of services (sheets/drive/slides, etc) and Microsoft Office.
Fluent in English (written and spoken); Arabic a plus.
Willing to travel as needed.
Visa Sponsorship: Sonos is unable to sponsor or take over sponsorship of an employment visa for this role at this time. We ask that applicants be authorized to work for any UK employer, both now and in the future.
Benefits
This role can be done from home.
This role can be done from any of our offices across the United Kingdom (London or Glasgow) or remotely from home.
Distributed from the start (distributed working model).
Fostering a community where everyone feels included and empowered to do the best work of their lives.
ATS Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.