GTM Tools and Systems Enablement Manager
Cambium Learning Group
Tableau
Director of Product Marketing
Blue Mantis
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇺🇸 United States
Visit company websiteSalary
💰 $150,000 - $200,000 per year
Job Level
Lead
Tech Stack
CloudCyber Security
About the role
- Blue Mantis is Seeking a hands-on, strategic leader to direct product marketing initiatives for Blue Mantis, a leading IT security-focused managed services provider. You’ll work directly with our leadership, sales, product, and engineering teams to shape our go-to-market strategy, build brand awareness, and generate demand.
- Develop and execute our go-to-market and positioning strategy to differentiate us in the MSP space.
- Work with the Digital Marketing and Demand Generation teams to drive customer acquisition through targeted, measurable campaigns (paid, organic, partnerships, events).
- Own the product marketing roadmap across multiple Blue Mantis practices, coordinating launch strategies and execution.
- Drive awareness and adoption by closely collaborating with internal Blue Mantis teams to align messaging with our customer needs.
- Align customer-facing employees with product education and sales enablement initiatives with core product marketing goals, ensuring consistent messaging and strategic impact.
- Monitor, analyze, and report on key product marketing KPIs across lifecycle stages, including adoption, activation, and customer enablement effectiveness.
Requirements
- 7+ years of experience in B2B product marketing, ideally in cybersecurity and/or enterprise IT.
- Strong storytelling skills with a command of the English language and the proven ability to simplify complex ideas and concepts for business IT buyers (often committee-based with long sales cycles).
- Track record of owning and launching go-to-market strategies.
- Experience collaborating cross-functionally in fast-moving environments.
- A hands-on leader who thrives in fast-paced, ambiguous environments.
- Strong across brand, content, demand generation, and product marketing.
- Deep understanding of growth metrics, funnel optimization, and marketing automation.
- A willingness to learn about AI and its applications in content creation- while retaining an original voice and differentiation
- Experience with document creation using the Microsoft 365 suite (including SharePoint and Copilot AI)
- Adobe Acrobat (extra points if you have additional experience with video, audio, and image editing in other Adobe Creative Cloud apps)
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
B2B product marketinggo-to-market strategycustomer acquisitionproduct marketing roadmapKPI analysisgrowth metricsfunnel optimizationmarketing automationcontent creationstorytelling
Soft skills
leadershipcollaborationcommunicationadaptabilitystrategic thinkingproblem-solvingcreativitysimplifying complex ideascross-functional teamworkfast-paced environment
