GTM Tools and Systems Enablement Manager
Cambium Learning Group
Tableau
Director, Product Marketing - Indirect
Quench Water & Solar
full-time
Posted on:
Location Type: Remote
Location: Remote • Pennsylvania • 🇺🇸 United States
Visit company websiteSalary
💰 $140,000 - $142,000 per year
Job Level
Lead
Tech Stack
IoT
About the role
- Refine product positioning and value propositions grounded in customer and dealer insights.
- Lead development of business cases that quantify new product opportunity (TAM, ROI, adoption forecasts) & inform portfolio decisions.
- Shape the product roadmap through market and dealer feedback, competitive analysis, and voice-of-customer inputs.
- Define clear, strategic go-to-market frameworks for new and existing products that drive both differentiation and adoption.
- Partner with Marketing to create marketing assets, sales tools, and training materials to enable internal and dealer sales teams.
- Ensure dealers are strategically enabled with compelling messaging, sales narratives, and training—not just tools.
- Develop channel-specific programs that improve partner engagement, dealer confidence, and sell-through.
- Build two-way feedback loops with dealers and champion dealer and customer success stories as proof points for growth.
- Own the market intelligence function for Indirect: competitive tracking, pricing analysis, and emerging trends.
- Leverage IoT and usage data to identify upsell, cross-sell, and retention opportunities for indirect products.
- Serve as Indirect’s voice of the customer in product development, product quality, IoT, and support; integrate across teams to align initiatives.
Requirements
- 5+ years in product marketing, category management, or related consulting experience, ideally in B2B2B environments.
- Proven ability to define strategy and execute GTM plans that deliver measurable business outcomes.
- Deep experience in channel enablement and dealer success, not just asset creation.
- Strong analytical and financial acumen (ROI modeling, TAM analysis, pricing strategy).
- Exceptional cross-functional leadership skills—able to influence without authority and ensure alignment across diverse stakeholders.
- Storytelling ability to translate complex product/market dynamics into simple, compelling narratives for dealers and leadership.
Benefits
- salary
- commission
- benefits
- incentive awards
- Medical
- Dental
- Vision
- Life insurance
- Disability
- 401(k)
- Paid time off
- Parental leave
- Additional voluntary benefits
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
product marketingcategory managementGTM strategyROI modelingTAM analysispricing strategymarket intelligencecompetitive analysischannel enablementdata analysis
Soft skills
cross-functional leadershipinfluence without authoritystorytellingstrategic thinkingcommunicationcollaborationanalytical skillscustomer success advocacyfeedback integrationtraining development
