Senior Director, Product Marketing – Ad Tech
Freestar
Product Marketing Associate Director / Director
Veeva Systems
full-time
Posted on:
Location Type: Remote
Location: Remote • Massachusetts • 🇺🇸 United States
Visit company websiteSalary
💰 $115,000 - $200,000 per year
Job Level
Senior
Tech Stack
Cloud
About the role
- Develop an annual marketing plan in collaboration with field marketing
- Create go-to-market programs for new offerings, market segments, and geographies
- Gain a deep understanding of buyer needs and how Veeva solutions meet those needs
- Develop product messaging to be used across all media and customer engagement channels
- Empower sales to communicate our products effectively to prospective customers
- Lead global cross-functional launch and release marketing initiatives
- Partner closely with product and market strategy to understand product vision and upcoming functionality
- Build product awareness through PR, article placements, and social media
- Identify customer success stories and create marketing content
- Create content (thought leadership, videos, website copy, blog posts, infographics) to articulate benefits
- Create and maintain a library of sales tools, such as customer presentations and competitive materials
Requirements
- 7+ years of B2B product marketing experience; demonstrated success marketing complex enterprise cloud software solutions
- Able to work independently with little management oversight
- Exceptional written and oral communication skills with a demonstrated ability to develop clear, concise, compelling messaging, and a persuasive writing style
- Strong presentation skills
- Ability to lead and influence across functions
- Fast learner, detail-oriented, and must enjoy fast-paced work environments
- Proven ability to build relationships with other teams and across all levels
- Self-motivated, innovative, collaborative, creative, and analytical
- Strong project management skills with exceptional attention to detail
- Proven ability to excel in a fast-paced environment
- Bachelor's degree
- Nice to Have: Success bringing innovative B2B offerings to market
Benefits
- Medical, dental, vision, and basic life insurance
- Flexible PTO and company paid holidays
- Retirement programs
- 1% charitable giving program
- Work Anywhere (flexibility to work from home or in the office)
- Accommodation support during recruitment (talent_accommodations@veeva.com)
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
B2B product marketingenterprise cloud software solutionscontent creationproduct messaginggo-to-market programscustomer engagementmarketing contentsales tools developmentcompetitive analysisthought leadership
Soft skills
written communicationoral communicationpresentation skillsleadershipinfluencerelationship buildingself-motivatedinnovativecollaborativeanalytical
Certifications
Bachelor's degree
