Director of Product Marketing
Blue Mantis
CloudCyber Security
Senior Director, Product Marketing
Real
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇺🇸 United States
Visit company websiteSalary
💰 $168,000 - $190,000 per year
Job Level
Senior
About the role
- Define the product marketing strategy across fintech (Real Wallet, credit card), mortgage, title, and brokerage offerings.
- Build the product marketing function from the ground up, including hiring and developing a team of PMMs.
- Own the agent value proposition and ensure consistent messaging across channels.
- Lead end-to-end GTM planning and execution for new product launches and feature rollouts.
- Partner with Brand, Social, and Events teams to orchestrate multi-channel campaigns.
- Ensure alignment with Product and Engineering to prioritize roadmap based on agent and market needs.
- Drive agent adoption and utilization of Real products and services.
- Establish KPIs for product launch, messaging and adoption.
- Collaborate with Product, Growth, and Operations to support agent success.
- Understand the needs of the agent to help shape roadmap and further product adoption.
- Develop frameworks for messaging, positioning, agent communication, and competitive intelligence.
- Report directly to the CMO and partner cross-functionally to accelerate agent engagement and company revenue.
Requirements
- Ability to excel in a player-coach role to meet company objectives.
- Proven track record building and leading product marketing teams in fast-growth environments.
- Experience in software-based technology companies with highly collaborative GTM strategies, ideally with B2B marketing experience.
- Expertise in fintech and/or financial services (credit cards, wallets, payments, lending). (Strongly Preferred)
- Experience marketing ancillary services, including mortgage, title, insurance, or similar. (Nice to have)
- Exceptional GTM leadership—skilled at taking products from idea to adoption at scale.
- Strong ability to influence at the executive level and collaborate cross-functionally.
- Excellent storytelling, strategic thinking, highly creative, strong communication skills.
- Works with a data-driven mindset; comfortable owning KPIs and reporting at the C-suite level.
- 12+ years in product marketing, with at least 5 years in a leadership role (VP/Sr. Director).
- Candidates must be based in U.S. to be considered.
- Travel Requirements: RISE, an annual company agent event, plus any additional company meetings or events.
- Ability to sit for long periods of time.
- Willingness to undergo a background check (per application form).
Benefits
- Offers Bonus
- Offers Life and Health Benefits
- Remote (USA)
- Work Schedule: Monday - Friday 9AM to 6PM EST
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
product marketing strategyGTM planningKPI establishmentcompetitive intelligencedata-driven mindsetB2B marketingfintechfinancial servicessoftware-based technologyancillary services
Soft skills
leadershipcollaborationstorytellingstrategic thinkingcreativitycommunicationinfluenceteam developmentcross-functional partnershipplayer-coach
