Director of Product Marketing
Blue Mantis
CloudCyber Security
Senior Product Marketing Manager, Institutional
Sketchy
full-time
Posted on:
Location Type: Remote
Location: Remote • California, Colorado, Florida, Illinois, Massachusetts, Missouri, New Jersey, New York, Pennsylvania, Texas, Utah, Washington • 🇺🇸 United States
Visit company websiteSalary
💰 $165,000 - $180,000 per year
Job Level
Senior
About the role
- Conduct qualitative and quantitative market research to inform product development and positioning
- Lead Voice of the Customer initiatives and synthesize insights from educators, institutions, and internal teams
- Create and refine customer personas to drive targeted messaging and campaign planning
- Develop clear, differentiated product messaging and translate features into value propositions
- Own end-to-end go-to-market strategy for product launches across institutional offerings
- Partner with product, sales, and marketing teams to execute integrated campaigns
- Create and manage sales enablement materials (one-pagers, case studies, email templates) and support webinars/workshops
- Align on KPIs with product and sales including pipeline growth, conversion rates, and product adoption
Requirements
- 7+ years of experience in product marketing, institutional marketing, or B2B education marketing
- Demonstrated success in high-output, cross-functional roles
- Strong writing and storytelling ability
- Comfort working closely with sales teams and navigating longer academic sales cycles
- Strong quantitative skills and familiarity with marketing tools (e.g., Looker, HubSpot, Salesforce)
- Experience managing assets and deliverables across multiple programs and stakeholders
- A self-starter with a bias toward action, iteration, and ownership
- Deep curiosity about AI and its potential to reshape medical and health education
- Passionate about advancing medical learning outcomes through learner-centric solutions
Benefits
- Remote First - Make a difference from wherever you want to work.
- Flexible Time Off - No accruals, real work-life balance.
- 100% Individual Health Coverage
- Equity / Stock options
- Bonus (variable)
- 401(k) with up to 5% matching
- Team events (virtual events, monthly outings, company retreats)
- Annual Work Anniversary Stipend
- Monthly Wifi & Phone Reimbursement
- Short Term & Long Term Disability
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
market researchproduct messaginggo-to-market strategysales enablementcampaign planningKPI alignmentquantitative analysisstorytelling
Soft skills
cross-functional collaborationself-starterbias toward actioniterationownershipcuriositypassion for education
