Senior Director, Product Marketing – Ad Tech
Freestar
Director of Product Marketing
Blue Mantis
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇺🇸 United States
Visit company websiteSalary
💰 $150,000 - $200,000 per year
Job Level
Lead
Tech Stack
CloudCyber Security
About the role
- Develop and execute go-to-market and positioning strategy to differentiate Blue Mantis in the MSP space.
- Work with Digital Marketing and Demand Generation teams to drive customer acquisition through targeted, measurable campaigns (paid, organic, partnerships, events).
- Own the product marketing roadmap across multiple Blue Mantis practices, coordinating launch strategies and execution.
- Drive awareness and adoption by collaborating with internal Blue Mantis teams to align messaging with customer needs.
- Align customer-facing employees with product education and sales enablement initiatives to ensure consistent messaging and strategic impact.
- Monitor, analyze, and report on product marketing KPIs across lifecycle stages, including adoption, activation, and customer enablement effectiveness.
Requirements
- 7+ years of experience in B2B product marketing, ideally in cybersecurity and/or enterprise IT.
- Strong storytelling skills with a command of the English language and the proven ability to simplify complex ideas and concepts for business IT buyers.
- Track record of owning and launching go-to-market strategies.
- Experience collaborating cross-functionally in fast-moving environments.
- A hands-on leader who thrives in fast-paced, ambiguous environments.
- Strong across brand, content, demand generation, and product marketing.
- Deep understanding of growth metrics, funnel optimization, and marketing automation.
- A willingness to learn about AI and its applications in content creation while retaining an original voice and differentiation.
- Experience with document creation using the Microsoft 365 suite (including SharePoint and Copilot AI).
- Experience with Adobe Acrobat (extra points for experience with video, audio, and image editing in Adobe Creative Cloud).
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
B2B product marketinggo-to-market strategygrowth metricsfunnel optimizationmarketing automationstorytellingcontent marketingdemand generationproduct marketingcustomer enablement
Soft skills
strong communicationcollaborationleadershipadaptabilityproblem-solvingstrategic thinkingcreativityanalytical skillssimplifying complex ideascross-functional teamwork
