Director of Product Marketing
Blue Mantis
CloudCyber Security
Senior Director, Product Marketing – Ad Tech
Freestar
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇺🇸 United States
Visit company websiteJob Level
Senior
About the role
- Reporting to the CEO; lead strategy, positioning, messaging, and execution of go-to-market plans.
- Create, execute, and fully own our marketing plan to drive Frestar’s aggressive growth and market leadership.
- Own demand generation to drive qualified inbound leads and engage at all stages of the sales process.
- Collaborate closely with the Business Development team, CRO, and CEO to support sales and accelerate revenue growth.
- Oversee comprehensive marketing strategies, public relations, webinars, events, and promotional materials.
- Oversee the daily workflow of the marketing department and manage employees, contractors, and vendors as a player/coach.
- Analyze target market information and prepare/execute advertising campaigns based on market research.
- Produce digital and print promotional and communication materials from concept to completion, ensuring unified company image.
- Plan, prepare, and distribute original promotional content including articles, press releases, email, blog, and social media.
- Promote and report on corporate milestones, special events, and company activities.
- Perform other related duties as assigned.
Requirements
- Proven experience in establishing and leading marketing functions for a B2B tech/SaaS company, including recruitment and development of the team, with a player/coach mentality.
- Experience in designing a successful inbound marketing strategy focused on mid-market and enterprise companies.
- Good understanding of performance marketing, lead generation and funnel development.
- A desire and ability to get stuff done in a fast growing company, with a proactive and creative approach.
- Strong internal drive to grow as a marketing leader as our company grows.
- Excellent verbal and written communication skills.
- Excellent interpersonal and customer service skills.
- Excellent organizational skills and attention to detail.
- Strong analytical and problem-solving skills.
- Strong supervisory and leadership skills.
- Proficient with Microsoft Office Suite or related software.
- 7+ years of experience in B2B tech/SaaS marketing.
- This role is not eligible for visa sponsorship.
Benefits
- Full-Time, Salaried Position
- Medical, Dental, and Vision benefits
- 401(k) with company match
- The opportunity to be part of something BIG
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
inbound marketing strategydemand generationmarket researchadvertising campaignsperformance marketingfunnel developmentdigital marketingcontent creationB2B marketingSaaS marketing
Soft skills
leadershipcommunicationinterpersonal skillsorganizational skillsattention to detailanalytical skillsproblem-solving skillsproactive approachcreativityteam development
