Bloom

Director

• Poppy & Peonies is looking for a strategic, customer-obsessed Director of Retention to own and evolve the full customer lifecycle across email, SMS, loyalty, and retention marketing.
• This is a high-impact leadership role where you’ll shape how we build long-term relationships with our community, increase customer lifetime value, and create thoughtful brand touchpoints that keep customers coming back.
• You’ll lead retention strategy across CRM channels while partnering closely with creative, ecommerce, and CX teams to deliver seamless customer experiences that feel deeply aligned with the Poppy & Peonies brand.
• Own and evolve the retention marketing strategy across email, SMS, loyalty, referral, and post-purchase touchpoints.
• Build and optimize customer lifecycle journeys from acquisition through repeat purchase, win-back, and VIP retention.
• Develop segmentation strategies based on customer behavior, purchase patterns, engagement, and lifecycle stage.
• Lead campaign planning and CRM calendar execution around launches, seasonal moments, and customer engagement initiatives.
• Partner with creative teams to ensure all customer communications feel elevated, intentional, and aligned with the brand voice.
• Drive strategies that increase repeat purchase rate, customer lifetime value, and long-term customer engagement.

Director, Retention

Digital Marketing

• Poppy & Peonies is looking for a performance-driven, brand-savvy Director of Digital Marketing to lead customer acquisition, paid media, and digital growth strategy across all channels.
• Own and evolve the paid digital marketing strategy across Meta, TikTok, Google, and emerging acquisition channels.
• Own and lead relationships with paid media agency.
• Own the key acquisitions metrics and outcomes.
• Manage and optimize acquisition budgets with a strong focus on efficiency, scalability, and return on ad spend.
• Lead full-funnel media planning across prospecting, retargeting, and campaign amplification initiatives.
• Identify new customer acquisition opportunities, audience strategies, and growth channels that support long-term scale.
• Partner closely with creative teams to develop high-performing paid assets aligned with brand standards and campaign goals.
• Monitor and optimize acquisition metrics including CAC, ROAS, MER, and new customer growth.
• Develop integrated digital growth strategies that support revenue targets, launches, and seasonal campaigns.
• Lead testing strategies across creative, landing pages, messaging, audience segmentation, and media buying tactics.
• Build audience targeting strategies to improve acquisition efficiency and campaign performance.
• Partner cross-functionally to ensure cohesive campaign execution across marketing channels without directly owning retention channels.
• Identify opportunities to improve attribution, forecasting, and media mix effectiveness.
• Own digital marketing reporting and communicate channel performance, insights, and growth opportunities to leadership.
• Build dashboards and forecasting models that provide visibility into acquisition efficiency and marketing contribution.
• Analyze campaign performance, customer acquisition trends, and channel data to inform future investment decisions.
• Champion a culture of testing, optimization, and performance accountability across the digital marketing function.
• Collaborate closely with creative, ecommerce, finance, and leadership teams to align marketing strategies with broader business goals.
• Represent digital marketing in leadership discussions, bringing a clear perspective on growth opportunities and investment priorities.
• Lead and mentor team members, agencies, and external partners with clarity and accountability.
• Foster a culture of agility, experimentation, and thoughtful decision-making across the marketing organization.

Director, Digital Marketing

Ecommerce

• Own homepage, category, and collection page curation to reflect brand narrative and seasonal campaigns
• Manage product sequencing, sorting logic, and on-site search to maximize discoverability
• Partner with creative and buying to plan promotional moments and content calendars
• Drive cross-sell and upsell strategies through smart product pairings and editorial storytelling
• Monitor sell-through data and adjust merchandising to support inventory goals
• Own core funnel metrics: CVR, add-to-cart rate, checkout initiation, and checkout completion, and report on them regularly to leadership
• Lead a continuous A/B and multivariate testing roadmap across key funnel touchpoints
• Analyze session recordings, heatmaps, and funnel reports to identify friction and opportunity
• Own checkout experience; reduce cart abandonment through UX, copy, and trust signal improvements
• Develop hypotheses grounded in quantitative data and qualitative customer insight
• Report on experiment outcomes and translate learnings into permanent site improvements
• Define and maintain the ecommerce product roadmap in collaboration with stakeholders that align to business objectives
• Write clear briefs and acceptance criteria for new features, integrations, and platform improvements
• Act as the internal owner of the Shopify storefront; triaging issues, coordinating fixes, and managing the app stack
• Evaluate and manage third-party apps; own the relationship, renewals, and configuration
• Keep the site performant and functional across devices, flagging and resolving issues proactively
• Lead UX strategy for all customer-facing digital surfaces
• Commission and interpret customer research, usability testing, and journey mapping
• Maintain a cohesive design system in partnership with the brand and creative teams
• Champion accessibility and inclusive design across the entire digital experience
• Translate business requirements into elegant, intuitive interactions that feel quintessentially Poppy & Peonies
• Lead and mentor teams and external partners across ecommerce and web development
• Collaborate closely with cross-functional peers in marketing, creative, finance, and operations, acting as the connective tissue between the site and the rest of the business
• Represent the ecommerce function in leadership conversations, bringing a clear point of view on priorities, tradeoffs, and what the team needs to succeed
• Foster a culture of curiosity and experimentation, making it safe to test, learn, and share results openly even when outcomes aren't what you hoped
• Be a generous thought partner to colleagues across the business, helping others understand how the site works and why the customer experience matters

Director of Ecommerce

• Oversee, coordinate, and produce all marketing campaigns across influencer and social, and collaborate with external agency on PR & Affiliate needs.
• Bring innovative social and community strategies into all existing campaigns and launches.
• Build all social campaign decks, ensuring community connection is at the forefront of all launches.
• Write extensive briefs including copy for key campaigns, emails, IG stories, captions, website messaging etc.
• Identify product priorities to manage and organize campaign launches.
• Manage launch plans and social marketing calendars in Asana.
• In partnership with the Art Director, lead the creative direction for all social-centric assets.
• Plan and execute photo and video content that captures the brand vision.
• Partner with the Art Director to review, select, and approve campaign photos, videos, reels, ads and social assets.
• Manage pack-ups, image selections for PDP/PLP pages, and homepage features.
• Develop and execute marketing strategies that align with Poppy & Peonies’ brand vision and growth objectives.
• Support in enhancing and maintaining the brand identity, ensuring consistent messaging and storytelling across all channels.
• Support with managing strategic partnerships, collaborations, and influencer/affiliate/UGC programs to elevate brand visibility and growth.
• Source and manage influencer programs and content for launches.
• Develop and execute social media strategy to drive growth and engagement.
• Identify and sort social content in order of performance to optimize launches.
• Manage the ideation through execution of all social centric content, ensuring innovation, virality, and community engagement.
• Build, mentor, and lead a high-performing marketing and social team, fostering a collaborative and innovative work environment.
• Provide clear direction, feedback, and professional development opportunities to support team growth and performance.
• Collaborate closely with Creative and E-commerce teams ensuring cohesion and overall brand direction is optimized.
• Manage the Social + Influencer budgets, allocating resources effectively to maximize ROI and campaign impact.
• Ensure efficient processes are in place for content production, campaign management, and cross-team collaboration.

Director of Brand & Social

Chief Marketing Officer

• Develop and execute marketing strategies that align with Poppy & Peonies’ brand vision and growth objectives.
• Drive brand expansion into the US market, tailoring strategies to resonate with new customer bases.
• Enhance and maintain the brand identity, ensuring consistent messaging and storytelling across all channels.
• Identify and cultivate strategic partnerships, collaborations, and influencer/affiliate/UGC programs to elevate brand visibility and growth.
• Build channel pipelines that optimize existing channels, introduce new channels, and contribute to overall brand growth.
• Diversify revenue streams, monitoring and measuring revenue attribution.
• Define and manage profitability benchmarks across channels, including Meta, Google, email, SMS, affiliates, etc.
• Lead the vision and direction of innovative, customer-centric campaign concepts.
• Conduct customer research, trend analysis, and mood boarding to inform campaign storytelling.
• Create and implement comprehensive launch and go-to-market plans for new products and campaigns.
• Monitor and analyze the performance of marketing initiatives, reporting regularly to senior leadership and making data-driven adjustments.
• Lead the creative direction for all marketing materials.
• Curate and produce creative assets needed for multi-channel campaigns, ensuring alignment with brand standards and objectives.
• Oversee all brand content to ensure cohesion, innovating and alignment with brand standards.
• Play a key role in expanding the brand’s global footprint, unlocking new markets, and ensuring omni-channel growth that strengthens Poppy & Peonies brand.
• Build, mentor, and lead a high-performing marketing team across creative, e-commerce and marketing, fostering a collaborative and innovative work environment.
• Provide clear direction, feedback, and professional development opportunities to support team growth and performance.
• Collaborate closely with design, e-commerce, and leadership teams to ensure seamless integration of marketing efforts with overall company objectives.
• Manage the marketing budget, allocating resources effectively to maximize ROI and campaign impact.
• Successfully and accurately track and manage all brand data, reporting, and pacing.
• Build long-term Go-To-Market strategies that consider brand expansion, retention and overall business growth.
• Manage evaluation and selection of data tools that enable senior leadership to better manage, forecast, and report on the business.

VP of Marketing

Software Engineer

• Own development and maintenance of detailed tech packs, including BOMs
• Translate design concepts into production-ready handbags and accessories
• Evaluate and approve multiple factory counter samples to ensure alignment with approved designs and existing styles
• Partner with factories on sampling, pattern development, and construction refinement
• Create and maintain a development and seasonal tracker for all samples and materials
• Collaborate closely with design on core collections, limited drops, and specialty projects
• Recommend construction improvements (stitching, reinforcement, hardware placement, etc.)
• Organize and manage internal wear testing for new developments; analyze and action feedback
• Provide clear, actionable feedback to factory partners to refine design and usability
• Manage sample requests and coordinate shipping for internal and executive approvals (including CEO reviews)
• Participate in sample reviews with Design team to assess structure, durability, functionality, and finishings
• Manage development timelines from concept through production readiness
• Ensure all tech packs, BOMs, strike-offs, and approvals are finalized prior to PO pass-off
• Partner cross-functionally to align on launch calendars and key milestones
• Coordinate pre-production and final sample approvals
• Allocate materials and trims to factories across all sampling stages
• Launch seasonal material sourcing with vendors and manage material bookings for sample and production needs
• Manage all vendor-sourced materials, trims, and components to ensure approval readiness
• Partner with production and sourcing teams on MOQ restrictions, lead times, and surcharges
• Manage and negotiate product costing
• Support material testing for durability, quality, and performance
• Support sourcing of sustainable and ethical materials aligned with brand standards
• Contribute to ongoing sustainability initiatives and vendor accountability
• Act as the primary liaison between design, production, sourcing, and manufacturing partners
• Ensure clear communication on expectations, revisions, timelines, and approvals
• Partner with production on material testing and quality control
• Support successful product launches through strong project management and alignment across teams

Director, Retention

Director, Digital Marketing

Director of Ecommerce

Director of Brand & Social

VP of Marketing

Product Developer, Handbags