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About the role
Key responsibilities & impact- Lead assortment planning and category strategy across Poppy & Peonies’ product portfolio.
- Analyze product performance data to identify opportunities for growth, optimization, and category expansion.
- Partner closely with the Design and Creative team to shape product direction, ensuring concepts align with both brand vision and commercial performance.
- Bring a strong trend-forward perspective, continuously monitoring the handbag and accessories market, competitor activity, and emerging styles to inform product decisions.
- Identify emerging trends and customer needs that can inform new product opportunities.
- Develop pricing and product positioning strategies that support both brand perception and margin targets.
- Evaluate product performance across key metrics including revenue, margin, and sell-through.
- Work closely with marketing teams to support product storytelling, launches, and campaigns.
- Collaborate with the Inventory Planner to ensure inventory levels align with product demand and assortment strategy.
- Continuously evaluate the product portfolio to identify opportunities to refine the assortment and strengthen top-performing categories.
- Support the expansion of Poppy & Peonies into new product categories and markets.
Requirements
What you’ll need- You have 6+ years of experience in merchandising, buying, or product strategy within handbag industry
- You have direct experience in handbag or accessories buying/merchandising, with a strong understanding of the category.
- You are highly trend-aware and deeply immersed in the handbag and accessories space - you know what's emerging, what's performing, and what competitors are doing at a commercial level.
- You understand how product, pricing, and positioning influence customer demand.
- You are highly collaborative and enjoy working cross-functionally with marketing, product, and operations teams.
- You thrive in fast-growing environments where product strategy plays a key role in business success.
- You have strong business judgment and the confidence to make recommendations that influence product direction.
- Experience within consumer brands, fashion, accessories, or DTC e-commerce is a strong asset.
Benefits
Comp & perks- Health benefits coverage
- 15 paid vacation days
- $250 annual period & menstrual budget
- $1,000 annual allowance towards Poppy & Peonies product
- $400 home office setup allowance
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
MerchandisingBuyingProduct StrategyPricing StrategyProduct PositioningData AnalysisMarket ResearchInventory ManagementRevenue OptimizationSell-Through Evaluation
Soft Skills
CollaborationBusiness JudgmentCommunicationAdaptabilityInfluencing
