Better Health Partnership

Growth Marketing Lead

Better Health Partnership

full-time

Posted on:

Origin:  • 🇺🇸 United States

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Job Level

Senior

About the role

  • Build and execute growth strategies across digital, email, SEO, SEM, social, podcast, and direct channels.
  • Leverage AI and automation to personalize campaigns, optimize spend, and accelerate test-and-learn cycles.
  • Run funnel optimization experiments from acquisition through retention, applying startup scrappiness with AI-driven scale.
  • Collaborate cross-functionally (clinical, product, operations) to forecast growth and align on revenue goals.
  • Develop AI-enhanced dashboards and attribution models to improve visibility into CAC, LTV, retention, and conversion.
  • Establish scalable processes by combining early-stage agility with AI-powered workflows (predictive lead scoring, automated lifecycle campaigns, etc.).

Requirements

  • 7+ years in growth/performance marketing
  • Significant early-stage startup experience
  • Hands-on expertise with AI-driven marketing tools
  • 2+ years in healthcare or another regulated industry preferred
  • Strong analytical skills
  • Collaborative leader ready to partner cross-functionally and grow into people management