Better Health Partnership

Growth Marketing

• Build and execute growth strategies across digital, email, SEO, SEM, social, podcast, and direct channels.
• Leverage AI and automation to personalize campaigns, optimize spend, and accelerate test-and-learn cycles.
• Run funnel optimization experiments from acquisition through retention, applying startup scrappiness with AI-driven scale.
• Collaborate cross-functionally (clinical, product, operations) to forecast growth and align on revenue goals.
• Develop AI-enhanced dashboards and attribution models to improve visibility into CAC, LTV, retention, and conversion.
• Establish scalable processes by combining early-stage agility with AI-powered workflows (predictive lead scoring, automated lifecycle campaigns, etc.).

Growth Marketing Lead

Revenue Operations

• Diagnose funnel gaps, leakage points, and handoff friction and design fixes to lift conversion across stages (lead qualification, insurance verification, SWO retrieval, shipment, resupply)
• Drive AOV improvement through pricing/packaging experiments, upsell opportunities, and optimized member flows
• Partner with leadership to set revenue KPIs and own dashboards, reporting, and insights
• Collaborate with Product and Member Experience to improve post-onboarding retention, resupply rates, and LTV
• Identify high-leverage AI opportunities and pilot/scale AI-enabled workflows to improve speed, reduce cost, and lift win rates
• Act as the internal AI champion to ensure adoption is real and measurable
• Stand up and optimize systems across CRM, funnel stages, and reporting; hack together workflows then operationalize
• Reduce cycle time in core revenue processes (SWO retrieval, payer integration, member onboarding)
• Pressure-test assumptions, analyze tradeoffs, and inform revenue strategy with data; help define and track quarterly revenue + AI OKRs
• Translate strategic priorities into operational execution with documented processes for scale; act as connective tissue across Marketing, Enrollment, and RCM

Revenue Operations Lead

Business Operations

• Diagnose funnel gaps, leakage points, and handoff friction and design fixes to lift conversion across stages (lead qualification, insurance verification, SWO retrieval, shipment, resupply)
• Drive AOV improvement through pricing/packaging experiments, upsell opportunities, and optimized member flows
• Partner with leadership to set revenue KPIs and own dashboards, reporting, and insights
• Collaborate with Product and Member Experience to improve post-onboarding retention, resupply rates, and LTV
• Identify high-leverage AI opportunities and pilot/scale AI-enabled workflows
• Stand up and optimize systems across CRM, funnel stages, and reporting; hack workflows and operationalize proven solutions
• Reduce cycle time in core revenue processes (SWO retrieval, payer integration, member onboarding)
• Pressure-test assumptions, analyze tradeoffs, and inform revenue strategy with data; define and track quarterly revenue + AI OKRs

Growth Marketing Lead

Revenue Operations Lead

Business Operations Lead